The Social & Advocacy Manager is in charge of customer and consumer digital activation and is responsible for brand’s social media, relationship with influencers and e-community, reviews & ratings campaigns.
KEY RESPONSIBILITIES
SOCIAL MEDIA:
- Defines social media strategy by network, based on DMI guidelines and annual brand plan
- Ensures community management
- Develops understanding of consumers through social engagement
- Manages ROI and effectiveness of social media investment and activity
INFLUENCERS & E-COMMUNITY:
- Owns the relationship with influencers
- Activates online community to maximize reach
- Allocates and executes budget for influencer marketing & submits products to influencers
REVIEWS & RATINGS:
- Manages reviews and ratings programs & submits products for review and ratings
CUSTOMER & CONSUMER SATISFACTION:
- Works on customer care execution, including weekly briefings and managinf
- Owns and drives value out of consumer CRM and precision advertising
- Manages Social CRM & Executes CRM campaigns, along with the Online Brand Manager
TEAM COLLABORATION:
- Ensures consistent tone of voice across all platforms and channels
- Participates in induction of new hires & shares experience and best practices
KEY REQUIREMENTS
- Brand vision and understanding associated with good product sensitivity
- Strong digital Mindset
- Experience in social media and community management, including influencers
- Ability to summarize, in order to share information
- Strong communication skills
- Experience in collaborative work
- Ability to form strong relationships with various stakeholders
