L'Oreal L.I.D.
Miami, Florida (hybrid)
Brand Marketing Manager, Luxury Fragrances
Brands: Guy Laroche, Diesel, Cacharel, Paloma Picasso
Mission:
Elaborate and pilot the zone marketing strategies in coherence with the international positioning and the countries priorities to contribute to the growth of the brand and the development of the consumer relations. Countries: North America Zone + Travel Retail Americas (GL/PP)
Frame the collection and the analysis of market and consumer data and share them with the rest of the team to seize trends and need gap as well as share with the DMI to ensure cohérence of new product to zone’s need. Be the consumer ambassador for the team.
Define the big strategic orientations and the 3Y plan, identify the portefolio priorities ( launches, heroes, baseline ) as well as the targets and marketing big bets for each brands.
Integrate the international launches and find the right angle for the countries to create integrated consumer experiences that are engaging and are aligned with the brands positioning.
Brief, coordinate and supervise the agencies as well as the distributor’s marketing team to optimize excellence in execution. Review and approve any creative material to ensure quality of brand expression.
Manage the A&P budget from the LID P&L as well as the distributing partner’s spent expectations which is based on sell-thru.
Collaborate with the Business Development team to brief them on the brand priorities and ensure trade coherency to bring to life 360 integrated plans
