L'Oréal Travel Retail Americas
Product Brand Marketing Manager
Innovation has fueled L'Oréal’s business for more than 100 years and we will rely on our culture of innovation and entrepreneurship to help us continually evolve. L'Oréal’s dynamic culture provides its employees with entrepreneurial freedom and opportunities to drive transformation across its business, encompassing over 36+ brands, around the globe.
ABOUT Travel Retail
Travel Retail Americas oversees all Travel Retail operations across the Americas (over 900 points of sale) including airports, cruise ships, airlines, downtown duty-free stores, and border stores.
We are seeking a motivated team player to join our Travel Retail Americas team in Miami, Florida.
JOB PROFILE (Professional and technical competencies required)
Possesses excellent leadership and stakeholder management skills
Has at least 5-7 years’ work experience in business development, brand marketing or trade marketing
Experienced marketer (preferably skincare industry) with strong analytical skills
Has a good aesthetic eye & creative sense.
Strong background in trade marketing, market & consumer insight, brand development, collaborative leadership, and activation excellence leadership,and activation excellence
Has excellent verbal and written communication skills
Driven, agile, energetic and enterprising
Ability to manage complexity
JOB DESCRIPTION SUMMARY (Key job accountabilities)
Collect and analyze consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue
Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Adapt communication material (imagery, digital, point of sale)
Mobilize and work with other departments (sales, logistic, education, etc.) to build broader business strategy; meet the deadlines
Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Manage PPP budget and ensure sales forecast accuracy
Effectively prepare clear messages for senior management
Own the brands patrimony, guarantee the brands identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status