Job Title: Manager, Sites 

Division: Professional Products Division 

Location: 10 Hudson Yards, New York, NY

Reports To: Director - Digital

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology. 

Job Summary

This role will be responsible for spearheading the development and execution of a best in class integrated consumer strategy, including personalization, across all digital channels. The Site Lead works with their manager, along with multiple marketing stakeholders/ agencies/ global partners to help define the digital road map, lead development and execution of projects delivering best in class user experience. 

This position requires strong analytical and creative skills, solid understanding of site product development, UX experience, digital marketing, cross-group coordination, outstanding communication skills, and excellent digital project management skills.   Must be prepared to succeed against aggressive goals and be highly comfortable working with internal and external partners, and global teams.

Role Responsibilities 

• Owning and defining site strategy / roadmap encompassing digital tools, quizzes and services. Partner with Marketing, IT, CDMO and DDX to evolve the digital vision, execute new, innovative projects and ensure the platform supports all key business objectives.
• Create and manage detailed project plans, identify key milestones, dependencies, and resources to manage the execution of all projects
• Develop quarterly program for site enhancements, optimize functionality / discoverability and identify opportunities to improve user experience 
• Lead the project management of digital creative development and production including the approval process and QA testing.
• Ensure integration of personalization strategies into all Digital/Content plans
• Measure site and service performance, analyze for insights and generate action plan for updates
• Conduct website testing and optimization to enhance site functionality and user experience
• Drive data analytics initiatives; analyze user behavior to derive actionable insights for strategy adjustments
• Work with global/agency counterparts to establish best practices

What We Are Looking For:

Required Qualifications:

• BA / BS in Marketing, Communications, Business Management
• Minimum 4-6 years in digital marketing (beauty experience not required)
• Expertise in key digital disciplines/platforms including: brand website creative and technical development, user experience expertise, SEM, SEO, integrated marketing campaigns, user generated content, email / CRM marketing, direct marketing programs (online promotions, sampling, couponing), e-commerce integrations and analytics
• Candidate must have a proven track record as a direct product owner 
• Strong marketing brief and business requirement development
• Experience in full lifecycle of site ownership: from business requirements to wireframes (including UX) through to QA testing and digital content production (video, articles, slideshows)
• Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
• Excellent teamwork skills
• A facilitator and collaborator; able to work in fast-paced, demanding environment
• Technical familiarity and experience with back end technologies and content management systems
• Analytical skills are a must
• Ability to work closely with a diverse group of individuals of various functional disciplines
• Big-picture thinker and experience in a dynamic, high-growth environment

Preferred Qualifications:

• MBA preferred, not required. Interactive/Digital Marketing Certificates and/or Training
• Background/interest in cosmetics/beauty/hair/skincare fields preferred

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.