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Senior Manager, eCommerce Insights - O+O

工作職能: Sales

職位類別: Permanent

僱傭類別: Full - Time

位置: New York, NY

國家: United States

General Information:

Job Title: Senior Manager, eCommerce Insights - O+O

Division: Consumer Products Division

Reports to: Director, eCommerce Insights & Analytics

Location: New York, NY (Hudson Yards)

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.  

The Consumer Products Division (CPD) is looking for a passionate, pro-active and detail-oriented candidate to join the Ecommerce Insights & Analytics team responsible for the Amazon Mass Beauty business.

As a member of the Insights team you will be shopper obsessed, focused on delivering digital experiences that enhance our customers’ lives across various touchpoints; Curious and pro-active about specific retailer capabilities, leveraging data and customer insights to strategize on category opportunities; Results-oriented and excited to build measurable impact with our retail partners and collaborate closely with cross-functional teams. 

The role will be responsible for elevating CPD insights both internally & externally, developing fact based analyses to influence multiple inputs within the ecommerce equation, & supporting our commercial sales strategy to disproportionately grow our ecommerce market share.  The candidate must possess strong analytical, story telling, presentation, & problem solving skills. Strong attention to detail, and the ability to multi-task in a fast-paced environment are a must in order to effectively turn insights into action.

Mission and Defining Characteristics:

  • Apply Trend, Market, & Shopper Insights to drive Ecommerce Growth Strategy in support of 3-5yr plan with commercial management committee across all indirect Ecommerce Retailers.
  • Explore, develop and leverage deep shopper, social, market insights to drive short term category strategies for field teams to execute opportunities for retailer and CPD brands
  • Serve as Online shopper expert for Sales, Marketing, Shopper Marketing, Category Development, and Brand Business Development teams

Main Tasks:

Digital Acceleration (O+O Retailers: Walmart, Target, CVS, Walgreens, Ulta, Kroger)

  • Leverage 6 Pillar Framework to identify gaps/areas of opportunity & prioritization across ecommerce retailers.
  • Partner with CPD Acct Digital Accelerators & NAMs to highlight importance of Ecommerce Channel within Retailer O+O Ecosystem.
  • Identify, Develop, & Present shopper opportunities to CPD Commercial Teams to increase beauty share of wallet & Improve the Beauty Customer Experience.
  • Be the Voice of the Beauty Shopper: Provide Thought Leadership on Beauty Shopper Behavior & Journey across all touchpoints.
  • Align with Category Development Team on Retailer Priorities & Uncover Shopper Problems To Solve.

Develop, Own, and Drive Category Shopper Expertise to Grow $ share

  • Identify, share, and align on category opportunities across on O+O Retailers. Deliver action steps to commercial sales teams for retail specific implementation that will drive dollar share growth, Improve Discoverability, & Increase Conversion.
  • Utilize Market, Retailer, & Shopper data to define forward looking category opportunities & quantify size of prize & key levers/solutions to capture in collaboration with Commercial Teams.
  • Develop the blueprint for 6Ps of Ecommerce (Product, Promotion, Placement, Price, Page, Performance) on O+O Retailers.  Evaluate Competitive Landscape Analyses To Uncover Opportunities that drive traffic, conversion, & basket size in order to increase CPD market share.
  • Uncover emerging omni shopper trends, where we partner with CMI to create a Shopper/Consumer centric story that provides Marketing with insight, validation, and recommendations
  • Drive recommendation for category-level site experience and navigation through Shopper Studies.  Summarize & Commercialize actionable outputs to internal/external stakeholders (Sales/Marketing/Retail Teams)

Democratize Data & Insights Across the Organization

  • Champion Insights led approach through supporting the democratization of digital toolkit.  (ERetail Tech, Rakuten, Profitero, Syndigo, Omni-Shopper Panel, Nielsen, etc.)
  • Partner with Ecommerce Data Engineers to develop eCommerce dashboards and reporting for a cross-functional leadership audience; track key performance metrics for eCommerce performance.
  • Leverage Data Visualization Tools (Tableau, PowerBI) to share data/insights across the organization.
  • Support/Train Cross Functional Partners (Sales, Marketing, Cat Dev, Supply Chain) on Digital Tool Kit, & Shopper Behavior shifts to ensure E-Commerce is at the forefront of our commercial strategy.

Qualifications/Experience:

  • Minimum 3-5 years’ experience in Ecommerce sales, Ecommerce analytics (search, content, navigation), Omni channel category management
  • Experience with tools such as Rakuten, EDGE, Profitero, Numerator, OneSpace, Nielsen POS, Nielsen Panel, L2, Kantar, Euromonitor, E-Marketer
  • Proven experience of landing retailer strategies and projects
  • Proven ability in managing complexity while driving strategies across multiple categories
  • Multi category experience (Beauty Experience Preferred) & Shopper Insights Knowledge
  • Ability to Synthesize Multiple Data Sources into a Cohesive Story
  • Strong Communication/Presentation Skills to Variety of Audiences (ie: Exec Leadership & Local Teams)
  • High Proficiency in Excel & Powerpoint
 

What’s In It For You: 

  • Salary Range: $117,300 - $164,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) 

  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 

  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 

  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 

  • Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 

  • Employee Resource Groups (Think Tanks and Innovation Squads) 

  • Access to Mental Health & Wellness Programs  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.  

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We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.