- Initiation and execution of category marketing plan in line with total brand strategy
- Understanding insights of both external partners & consumers; and market connection for strategic marketing activities plan
- Managing strategic category portfolio across channels in line with consumer’s needs and brand business strategy
- Manage business drivers efficiency of the category
- Guide portfolio priorities, develop new product launch plan/ innovation plan in line with business strategy and objectives
- Develop and manage media plan in effectiveness and efficiency
- Creation and execution a great product animation/ activation to build brand equity and drive sales results
- Manage retail excellence: keep good interrelationship in working with merchandising, education and sales team. Key partnership with other members of cross functions to drive business and marketing objectives
- Manage digital excellence, marketing mix – digital, PR, POS
- Responsible for turnover and marketing plan.
- Manage the budget, sales forecast, price strategy, profitability
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