僱傭類別: Full - Time
位置: Ho Chi Minh City
A / Main responsibilities, deliverables and contribution of this job to L’Oréal VN
1/ General job scope: Participate in developing category strategy in line with the international brand positioning and fully responsible for building the category/brand in Viet Nam market.
2/ Main responsibilities:
· Responsible for a data-driven long term strategy and 360 brand management for a luxury derma brand
· Understanding insights of both external partners & consumers; and market connection for strategic marketing activities plan
· Managing strategic category portfolio across channels in line with consumer’s needs and brand business strategy
· Manage business driver efficiency of the category, manage brand budget (A&P) & forecast
· Develop new product launch plan/ innovation plan in line with business strategy and objectives
· Develop and manage media plan in effectiveness and efficiency
· Creation and execution a great product animation/ activation to build brand equity and drive sales results
· Manage retail excellence: keep good interrelationship in working with merchandising, education and sales team. Key partnership with other members of cross functions to drive business and marketing objectives
· Manage digital excellence.
B / Most important qualifications, background and experience: