Job Summary: Under Brand team. Reports to Brand Manager. As the Kiehl's Vietnam Social & Advocacy Assistant Manager, you will be responsible for managing and developing the brand's social media content, KOL relationships management, and event management. You will work closely with the Brand, Commercial & Media teams to develop and implement strategies that drive brand awareness and engagement. Your role will be critical in building and managing the brand's online community and ensuring the brand's voice is consistent across all platforms.
- Social Media Content & Community Management (with Social Agency):
- Develop and execute a social media strategy across Facebook, Instagram, TikTok and other relevant platforms, including content planning and scheduling.
- Manage social media content creation, ensuring that all content is aligned with the brand's overall message and tone.
- Analyze social media performance and provide regular reports, making recommendations for improvement.
- KOL Management (with KOL booking agency):
- Maintain great relationship with Kiehl’s current KOLs community.
- Plan & execute seeding box campaign (once per 2 months).
- Identify and develop relationships with new KOLs who align with the brand's values and messaging.
- Collaborate with KOLs to create content that resonates with the target audience and promotes the brand.
- Analyze KOL performance and provide regular reports, making recommendations for improvement.
- Recruit new KOLs for Kiehl’s newly launches TikTok shop.
- Event & Workshop Planning & Execution (with Event agency):
- Plan and execute brand events and workshops, both online and offline, ensuring they align with the brand's values and messaging.
- Manage all aspects of event planning, including budgeting, venue selection, vendor management, and logistics.
- Develop event marketing materials, including invitations, social media content, and advertising.
- Analyze event performance and provide regular reports, making recommendations for improvement.
- Bachelor's degree in Marketing, Communications or related field.
- Minimum of 2 years' experience in KOL booking & management. Experience in Content creation & Event planning is a plus.
- Excellent verbal and written communication skills in Vietnamese and English.
- Strong understanding of social media platforms and their best practices.
- Experience with Meta, Sprinklr, TikTok business suite is a plus.
- Ability to work independently and in a team environment, and to manage multiple projects simultaneously.
- Strong analytical skills and attention to detail.
- Passion for the beauty industry and an interest in skincare is desirable.
If you are a creative and driven individual who is passionate about social media, KOL management and event planning, and are looking to take the next step in your career, we would love to hear from you. Join the Kiehl's Vietnam team and help us build a stronger and more engaged community of fans and customers.