Job Title: Senior Manager, Influencer Relationship Management – LUXE Digital Accelerator

Division: Luxury Products Division

Location:  NY, 10 Hudson Yards, New York, NY 10001

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, KIEHL’S, URBAN DECAY, IT COSMETICS and YOUTH TO THE PEOPLE as well as lifestyle and couture brands such as RALPH LAUREN, MAISSON MARGIELA, AZZARO, VALENTINO, PRADA, VIKTOR & ROLF AND MUGLER.

 What You Will Do:

The Senior Manager, Trend Influencer Marketing - a creator content expert - will be tasked with executing micro/nano influencer & creator content & seeding strategies across the always-evolving influencer marketing ecosystem.  This individual will be hands on keyboard assisting the execution of the vision across the full portfolio of L’Oréal Luxe brands with a specific focus on growing our micro and nano creator communities at scale. 

Job Duties and Accountabilities

• Partner with social listening teams to understand ascending currents (in real time) to ensure brand(s) are always “on trend” in their execution
• Execute against ascending trends for brands in the LUXE portfolio to ensure products are seeded at scale and content created in real time.
• Grow the US A&I Market share through constant evolution of Video Views, Impressions and Engagements for LUXE brands.
• Track performance in real time and drive (in partnership with AVP) weekly/monthly Real Time Optimization calls
• Support micro/nano influencer & advocacy communities across our luxe brand(s) and ensure best practices are shared/adopted

·   Foster and grow network of micro/nano influencer communities  and maintain influencer database with accurate and up-to-date records

• Manage all pertinent supply chain processes with divisional supply team, brands and third-party vendors
• Own budget management related to the function

Key Challenges, Issues and Complexity 

This individual is observant, clever, and has something additive to say that is going to get people to click the "like" button. This individual is closely in-tune with the overall social conversation, and can quickly identify trends, and engagement opportunities for the brand to take part.

The individual must possess the ability to pivot quickly as this function is in constant evolution and the landscape is changing by the minute.  This person must bring a collaborative mentality to the A&I space with a mindset of team success in all activations throughout the organization. 

This individual is excited to dig into the data and identify learnings and insights that will help the greater division and its brands develop new creative content strategies, formats, and ways of reaching audiences.

This individual has strong time management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment. This individual is also a proactive problem-solver, with the ability to anticipate obstacles and quickly generate alternate solutions/ideas.

What We Are Looking For:

Required Qualifications:

• College Degree
• 7-10 years of experience in Influencer Marketing and Social Media
• Passion for beauty, trends, social media, and storytelling
• Luxury and/or beauty experience preferred
• A natural relationship builder with the ability to work well with a network
• Experience in community building and influencer campaign management

• Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously​
• Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker
• Proven writing skills (technical and creative)
• Strong analytic skills in assessing ROI for impact of efforts

This individual is excited to dig into the data and identify learnings and insights that will help the greater team develop new content formats and ways of reaching audiences.

Preferred Qualifications:

• Advanced Degrees
• Relevant Industry Certifications

What’s In It For You:

• Salary Range: $117,300-$164,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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