MAIN RESPONSIBILITIES

Build and Develop strong Corporate Brand reputation both online and offline by creating and promoting a favorable public image of the Group brand on all channels and platforms.

Build a strategic communication plan to develop compelling corporate stories to uplift corporate image.

Define and Enhance the Corporate Brand presence on all channels and platforms.

• In accordance with the strategy of the Group’s image, select the best platforms for Corporate’s presence and ensure consistent positive image of Corporate Brand on all channels.
• Create and manage Social Asset Optimization to ensure Corporate’s media performance.
• Keep up to date on social media trends and best practices educating internal and external stakeholders.
• Monitor, manage & control Corporate and Group Brands’ conversation across social platforms i.e.: social communities, KOLs platforms, partners’ platforms ect. 

Provide Innovative & Meaningful Content 

• Create, develop, and manage content for Corporate’s consistent image. 
• Manage editorial house and work with Group/ Zone team to develop appropriate content for monthly story. 
• Ensure the corporate image on all social media channels and strengthen our key messages across social platforms. 
• Develop KV & video for e-campaigns. 

Community Project

• In charge of growing 3 key communities projects relating to beauty vocational training, science award program and women empowerment with digital training
• Build the community for our CSR programs to drive engagement and to reach the program’s beneficiaries targets.
• Setting and implementing social media and communication campaigns to align with Corporate Reputation Strategy
• Be on top of market as the best practice of impactful community projects.

Technical & Professional competencies required.

• Mastery of communication techniques and tools
• Strong written and oral communication
• Strong Digital & Media
• Fluent English language skill

REQUIREMENTS

• Excellent project management with more than 5-year experience on project management 
• Excellent written and verbal communication skills in English and in Vietnamese
• Strong research and analytical skills
• Creative and innovative thinker and planner
• A willingness to listen.
• Budget-management skills and proficiency
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Confident in producing work across multiple platforms.
• Able to align corporate and multiple brand strategies and ideas.
• Have a good understanding of search engine behavior, social media, forums, blogs, ratings, and reviews, etc.
• Assists team members when needed to accomplish team goals.
• Able to multitask, prioritize, and manage time efficiently.
• Initiative-taking and self-directed