Job Title:             VP, Advocacy & Influence – LUXE CDMO 

Division:              Luxe Division 

Reporting:          SVP, Consumer Connections – LUXE CDMO

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Urban Decay, IT Cosmetics and Youth to the People as well as lifestyle and couture brands such as Ralph Lauren, Maison Margiela, Azzaro, Valentino, Prada, Viktor & Rolf and Mugler.

Overview:

As part of the US Luxe CDMO Consumer Connections team, the VP, Advocacy & Influence is a highly visible member in building the divisional marketing strategy and will act as the functional leader for all aspects of Advocacy & Influence for L’Oréal LUXE. This individual will provide expertise, vision, and leadership to define and implement advocacy & influencer marketing strategies that successfully build profitable, long-term influencer relationships across all channels (i.e. DTC, E-retail, Amazon, etc.) and platforms (i.e. TikTok, IG/FB, YouTube, Pinterest).  This individual will spearhead Luxe’s A&I strategy across all platforms (existing and emerging), technology solutions, and social avenues that evolve in this space.

The VP, Advocacy & Influence will drive adoption of technology solutions that unlock data at scale for divisional and brand stakeholders and fuel the Advocacy & Influence practice to meet and exceed our competition.  This individual is required to leverage creator economy insights to fuel customer-centric strategies that drive marketing return on investment (ROI) and customer engagement across our Luxe portfolio of brands.  This individual will also be responsible for leading and mentoring a large team across four key pillars: Social Listening & Insights, Influencer Relationship Management, Conversion/Affiliate Advocacy Marketing, and Community Management, in alignment with the company’s business objectives. This leader must be a change agent with exceptional communication skills, the ability to lead and influence direct and indirect reports, deliver business results through cross-functional collaboration in a highly matrixed organization.

The VP, Advocacy & Influence lead is accountable to:

• Provide strategic guidance, subject matter expertise and executional leadership to fuel advocacy and influence interactions through integration with divisional and brand marketing strategies

·         Amplify real-time marketing efforts to drive incremental return on investment via hyper targeted long-term brand building and short-term trend alignment initiatives all while uncovering new and compelling consumer insights from data

• Grow the US A&I Market share through constant evolution of Video Views, Impressions and Engagements for LUXE brands

Key Responsibilities:

Social Listening

·         Oversee the development of the divisional social listening frame and strategy

·         Identify and oversee the onboarding of new social listening tools, to accelerate data driven capabilities to identify trends and related insights for the division and its’ brands.

• Set goals and objectives for the year, quarter, and month-by-month for trend identification and action by the division

• Ensure development of reporting to reflect brand and divisional needs
• Partner with Consumer Insights and Customer Care (Le Care) teams to leverage key trending data in strategy recommendations

Trend Influencer Relationship Marketing (IRM)

• Create trend influencer management strategies to advance business at the division and brand levels
• Build holistic partnership between social listening, community management and Influencer Relations teams to understand ascending currents (in real time) to ensure brands are always “on trend” in their execution
• Build and execute strategy for the IRM team to optimize the data in real time to ensure L’Oréal LUXE is leading the trend conversations at scale

·         Drive partnerships across other pillars in the organization to foster innovation (i.e. DTC, Amazon, E-retail)

• Manage the distribution and presentation of trend reporting and status to cross-functional stakeholders

Community Management

·         Oversee the development of the community management frame and strategy

·         Partner with global LUXE CDMO to unlock community management opportunities with all brands across the LUXE portfolio

·         Ensure the deployment of best-in-class community management strategies and share across the LUXE portfolio

·         Partner with Consumer Insights and Customer Care (Le Care) teams to leverage key learnings for strategy recommendations

Conversion/Affiliate Advocacy Marketing

• Drive the exploration of affiliate partners, build relationships and leverage as an opportunity to grow converter influencers for the LUXE portfolio
• Ensure reporting on total ROI, ROAS and all influencer KPIs in real time
• Create seamless relationship with ecommerce business teams to ensure alignment and real time optimization to achieve business goals

Cross-Functional Development & Coaching:

• Foster relationships with agency partners as team extensions to enable fast advocacy & influence adoption
• Coach and develop teams to grow, thrive and contribute to the success of CDMO and L’Oréal Luxe.  
• Provide clear and concise feedback and development plans to develop leaders of the future.  

Job requirements include the following:

• 10+ years digital advocacy, social, public relations experience
• College Degree
• Strong computer skills necessary (All Microsoft Office programs)
• Proven experience building and leading strong advocacy and social, PR teams in matrix environment
• Proven record of partnering cross functionally to create personalized customer experiences
• Must be analytical but also creative
• Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
• Open to new ideas and actively builds networks to achieve goals
• Self-motivated, results-oriented, strategic thinker. Strong time management and prioritization skills
• Beauty experience, preferred; not mandatory
• Experience working at TikTok, Meta, YouTube, or another major social network preferred
• Proven track record as a change agent in a matrixed organization

This individual is excited to dig into the data and identify learnings and insights that will help the greater team develop new content formats and ways of reaching audiences.

Preferred Qualifications:

• Advanced Degrees
• Relevant Industry Certifications

What’s In It For You:

• Salary Range: $177,300-$252,700
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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