Job Function: Marketing

Position type: Permanent

Employment type: Full - Time

Location: Shanghai - Shanghai

Country: China

Develop innovative products, renovate pillars-product for the international brand panier to ensure continued worldwide growth for the brand.

- Collect, compare and synthesise international market data  relevant to their category (consumer, markets, competition, country, digital…), generate insights and suggest actions based on findings
- Develop new, different, better concepts consistent with the brand’s sense of purpose, by integrating consumer insights and trends
- Orchestrate the product  development process including monitoring the departments involved to ensure the project’s operational excellence: write the project brief, update  piloting tools and reporting (Magellan, Drive, DIM, the Sharing beauty with all committments, etc.) and meet the deadlines
- Write marketing mix recommendations (IMC/360/Digital/Retail) for product launches or pillar-product renovations, working closely with departments involved (communication, digital, retail, etc…) to create an integrated, engaging and consistent consumer brand experience
- Assist in the development of creative material in line with the brand’s integrated-communication platform (imagery, digital, point of sale)
- Write country implementation kits providing advice and recommendations on the marketing mix
- Exchange constantly with the zones and strategic countries for their category, provide them with support during product launches and ensure follow-up of go-to-market
- Effectively prepare clear messages to present to senior management

Specific to selective divisions:
- Own the brand patrimony, respect the brand identity: ensure that all actions are in line with the sense of purpose  while nourishing the brand
- Respect the partnership established with the designer of the brand

Specific to CPD:
- Work closely with the Hubs in their category