Domaine: Marketing Opérationnel

Type d‘emploi: Temps plein

Ville: Seoul

Pays: South Korea

Key Job Accountabilities

Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship.

- Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)

- Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs

- Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines

- Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)

- Lead the marketing mix strategies (IMC/360/Digital/Retail) and co-work with Communication manager for the adaptation of communication (imagery, digital, point of sales)

- Mobilise other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy

- Define clear messages to present to top management and accompany the teams in the preparation of meetings

- Build, develop and manage your team, train them and develop their marketing expertise and know-how

- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand


  • Education: above BA

  • Years of working experience: Minimum 8 years of experience in marketing

  • Experience: Cosmetic or FMCG business experience either in luxury or mass market

  • Language: English proficiency enough to work and communicate with it freely. (both written and verbal)

  • Other skills: Strong strategic thinker, Entrepreneurship, Good communication skill, Empathic ability, Good level of anticipation, Being sharp and precise, Excellent people management skill, Knowledge of distributors and market, Budget management skill