Fonction professionnelle: Marketing

Type de poste: Contrat A Duree Indeterminee

Type de contrat: Temps plein

Site: London

Pays: United Kingdom

Omni-Activation Manager - IT Cosmetics - LUXE

When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world.


By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.


Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else. 


If you want the Freedom to go Beyond, we’ll see you at L’Oréal.


If you join the L’Oréal Luxury Division, you’ll directly contribute to providing our consumers the best products and brand experience by making it unique for them.


Thanks to our strong, balanced, and complementary portfolio we are able to meet the needs of every consumer, at every price level.


Our portfolio makes up 26 brands of which 17 are global, including the highly dynamic and expert American ones such as Urban Decay, Youth to the People and of course It Cosmetics. Our incredible strength comes from allowing us to win in any environment; the most important one being the teams, which are talented, diverse, committed, passionate in every region, country, department, and function.


You will:

    Lead and drive the omni-channel activation strategy across IT Cosmetics UKI  – working closely with wider teams to drive enriched O+O consumer experiences across all e-retailer, pure player and in -store touchpoints

    Partner with Marketing, Commercial and Retail Teams to identify clear objectives by retailer for each campaign, creating bespoke marketing plans that are impactful and meaningful in terms of engagement, innovation and customer centricity

    Set ambitious KPIs related to all key retailer and trade activity across the calendar year. Track KPIs and optimize consumer journeys as needed

    Ongoing management and analysis of all trade tools inventory, including wrapping, GWPs and samples per retailer

    Along with the team, manage the end-to-end delivery of digital activation across indirect touchpoints - implementing integrated and engaging brand experience via consumer-centric content & services (user experience, best in class PDPs, product geography, relevant content, SEO, tools, sampling, rate & reviews) 

    Manage and implement Coffret business across all key trade periods – working with all business units to ensure accurate product mix, quantity & a timely, impactful launch

    Lead conversations, alongside Commercial/Trade, with retailer teams to strategise and execute all brand campaigns 

    Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives, gather learnings, maximise efficiencies and drive ROI on all investments 

    Line-manage the workload, personal and professional development of the VM team and Omni-activation assistant

    Lead in executing best-in-class omni-channel activations alongside wider team, driving local best practice with Zone/DMI 

    Manage online content creation, working with PR and Marketing to provide/ develop content based on consumer needs & trends

    Lead the delivery of Activation reports showcasing best-in-class retail activation across  retailers and competitors

    Place consumer insights at the heart of your work to improve our omni-channel experience, as well as proposing new initiatives to drive online /offline purchases

    Own PPP management from monthly management to annual planning  

    Additional adhoc administrative to support the wider Brand Activation function


You have:

    Experience in team management

    Clear digital and trade activation skillset making you an expert in this field

    Sound commercial acumen with understanding of business priorities 

    Experience in omni-channel activations

    Highly organised together with the ability to prioritise and adapt within a changing environment

    Creative thinker with a track record in providing solutions to business problems

    Exceptional attention to detail

    Strong analytical ability and proven project management experience

    Strong communication skills, with an articulate manner 

    Great relationship building skills and the ability to network at all levels

    The ability to work autonomously and to tight deadlines

    Energetic and enthusiastic with a team spirit

    Proficiency in Microsoft Excel and PowerPoint 

    Commercial sensitivity


You show

Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.


Judgement: You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce complexity to get things done.


Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits.  


Empathy: You cooperate and network effectively, creating genuine and trustful relationships with diverse people. You are sensitive to beauty and related emotions, always supporting others and showing benevolence. You understand and respect others’ feelings and motives.  


Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity. You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. You support the development of a learning culture.



You get

We put people development and learning at the heart of our business; we’ll help you master your role, develop your technical expertise and you’ll benefit from exceptional management and leadership programmes. From face-to-face workshops to our global online learning resources, you’re actively encouraged to embed learning into your daily life and are rewarded for continuous improvement. Don’t forget that every employee gets 3 Coursera credits; that means you can get qualifications from over 1000 universities from around the world, with thousands of courses to choose from.


Looking for a good work/life balance? With our new hybrid working scheme, you can take a flexible approach to work as well as benefit from early finishes on Fridays during the summer...so you can enjoy more time with your friends and family.


As any great employer should do, we make sure we look after your financial wellbeing. That’s why we have a great pension plan, profit share scheme and many more incentives to give you the security you deserve. We also put employee health and wellbeing at the front of everything we do; fully training employees as mental health ambassadors to support and educate ourselves further. There’s also the chance to enrol in medical and dental insurance, gym discounts, health check-ups and even yoga and Pilates classes to employees in all of our locations.


Oh, did we mention that as an employee you also get discount sales of up to 70% off throughout the year on our 36 brands? Plus, you also get the option to share that in our Friends and Family sales as well!



How we recruit

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.


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