Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: New York, NY

Pays: United States

 

Analyst, L’OREAL LUXE

Section 1: General Information

Job Title:  Analyst, CRM & Media

Function:  Analytics

Supervisor Title: Director, Data Activation and Analytics

 

 

Section 2:  Job Summary (limit your description to one paragraph):

L’Oreal LUXE is searching for a data driven, detail oriented, Business Analyst to lead deep dive analyses and advanced analytics projects to support our direct-to-consumer retail and e-commerce distribution channels. This role will work closely with the Manager of Analytics to develop and execute an analytics roadmap. Additionally this role will work closely with our sales planning and field sales team to help assist with strategic customer-centric sales planning and in-store data capture. The expectation is that this individual will become an expert on the LUXE customer by developing and disseminating customer insights and analyses that support business objectives and will work with analytics and data capture on a fleet-wide, regional, and individual store level.

 

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Section 3:  Job Requirements

-Bachelor’s degree preferably in Business Analytics, Sales/Marketing, Information Systems/Technology, Business Administration, or other related fields

-2-3 years’ experience working with SQL - mastery of SQL is a must

-2-3 years’ related business experience, preferably in a direct-to-consumer Retail or Digital channel

-Experience with modern dashboarding and data visualization tools such as Spotfire, Tableau, etc.

-Mastery of Microsoft Office Suite is a must - heavy focus on Excel and PowerPoint

-Experience working with statistical analytics languages (Python, R, SAS, etc.) is a bonus

-Ability to effectively reconcile the needs of business stakeholders with the IT and Database management teams

-Knowledge of integration concepts as they relate to sourcing data from disparate sources

-Excellent interpersonal skills with the ability to work effectively as a member of a fast paced, dynamic team, servicing stakeholders at both the headquarters and in the sales field

-Self-motivated, results-oriented, and a strategic thinker with strong time management and prioritization skills

 

 

Section 4:  Judgment and Decision Making

 

- Requires sound judgment and decision making skills

- Assess inquiries and issues to determine protocol and next steps in appropriate follow up for resolution

- Ability to effectively create and manage timelines

- Ability to communicate with store/field employees with clarity and sensitivity

 

Section 5: Essential Physical Requirements (if applicable – i.e. lifting – exactly how much, bending, climbing, driving equipment):

-

 

Section 7:  Essential Duties and Responsibilities:

Briefly describe 5-8 primary duties/responsibilities of the job.  Please list these duties in order of importance and include the percentage of time spent or required for each activity.

 

 

Tasks, Duties & Responsibilities- includes but are not limited to the following:

% of time spent.

Total should = 100%

Develop, Disseminate, and Execute on a customer analytics roadmap - proactively mining, querying and analyzing the customer database to lead a long-term direct-to-consumer strategy

 

Analyses roadmap to encompass various different verticals:

  • E-Mail/Direct Mail
  • Digital Media
  • Loyalty
  • Sales/Purchases
  • Promotions, In-Store Activations, and Eventing
  • CRM KPIs (Acquisition, Repeat, Retention, etc.)

30%

 

Manage ad-hoc analyses in support of the business with key stakeholders (i.e. sales, planning, operations, marketing) to help drive top-of-mind strategies and activations

30%

 

Create and distribute monthly/quarterly customer reports for the sales teams to assist in driving their regional/store-level business

  • Data Capture Report
  • Customer KPI Report
  • Event & Activation Recaps
  • Market-level deep dives
  • Buy Online Pickup in Store report
  • In-Store Clienteling/Consultation App reports

 

20%

Service the sales teams/field teams as a champion of data capture and customer segments, continuously working to inform and educate the sales teams on customer data best practices

10%

Assist with omnichannel pilots and projects as it pertains to customer data, specifically helping drive the “digitization” of retail stores

10%

 



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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