Fonction professionnelle: Marketing

Type de poste: Contrat A Duree Indeterminee

Type de contrat: Temps plein

Site: New York, NY

Pays: USA

Job Title: Director, Marketing Animations and Hallmarks, DMI - Ralph Lauren Fragrances 

Division: Luxury Products Division 


Location: (NY, 10 Hudson Yards)


Reports To Senior Vice President, Global Marketing - Ralph Lauren Fragrances


Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.


At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.


What You Will Do:

The Director, Animations and Hallmarks on the DMI is responsible for leading and driving marketing strategies, campaigns and launches for all Ralph Lauren Promotions and Animations to meet strategic growth objectives. Creates best-in-class global brand plans to increase brand elevation, product awareness and reach customers through new and innovative methods across 360 offerings. 


Leads under the alignment and supervision of the SVP, Global Marketing and Product Development, Seasonal 360 Global Offerings and Key Hallmarks (Concepting, Development, and Asset Release)

  • Leads team to deliver robust strategic product and marketing plans from conception to counter.
  • Drive concepting and development of seasonal themes across all Ralph Lauren Fragrances.
  • Responsible for project from ideation to execution – inclusive of (competitive/market insights, trends analysis, launch strategy) and partnership with Market Teams to ensure comprehensive and on-time 360 launch.
  • Drive concept development of product sets, coffrets, and gwps leveraging marketing insights on pricing, mix and competitive trends. Innovations must align to business needs and brand equity, as well as the larger seasonal theme.
  • Partner with brand teams to ensure gifting assortments align with brand launch strategies.
  • Ensure the overall feasibility and profitability of projects through cost of goods management. Partner closely with finance on animation budgets and product margins.
  • Create vision for promo/animation packaging and work with creative on package development. Oversee artwork process including reviewing and approving all mechanicals. 
  • Work with Ralph Lauren Agency, the license, and build partnership with key stakeholders.
  • Assess digital needs and develop concepts/assets in alignment with SVP & Brand President. Deliver to timeline.
  • Propose need gaps based on analysis of competitive landscape and trends that align with the brand identity. Work with markets and IBD to secure profitable and right sized assortment offering.
  • Keep up-to-date on the latest competitive trends, and insights across platforms (social media, blog, print/digital). Leverage and share intelligence with Creative and peers, and use to influence and generate new innovations.
  • Work directly with key markets as needed to develop regional campaigns and assets (e.g. China Tmall & key hallmarks, etc)


Work with cross-functional teams and Ralph Lauren fashion to:

  • Generate initial briefs and create integrated consumer launch plans to be vet by VP including hero assets, POS displays, social assets, PDP copy, social activations, and more. Deliver to timeline.
  • Ensure content meets the Brand DNA and brand objectives.
  • Meet all DRIVE timelines for projects.


Key Challenges, Issues and Complexity


Establish a fortified relationship with the Ralph Lauren Agency, while working to bring in new agencies that can support Ralph’s Club’s growing need for disruption and innovation.


Balance ongoing brand priorities and profitability objectives while supporting market needs.


Create a youthful, relevant and elevated brand projection through Global projects, as well as specific regional developments (i.e. Asia, US).



Job Dimensions 

The role's relative impact can be defined by several key measurable quantities:


Areas of Impact: This role serves as a key cross-functional leader, collaborating with various departments such as Marketing, Finance, Digital, Communications, IBD, Operations, Development, and Legal.


Nature of Impact: The primary responsibility of this role is to deliver effective animation and gifting strategies in partnership with the Finance, Digital, Communications, and IBD teams. Additionally, this role works closely with the Development and Operations teams to ensure timely product creation.


Other Key Metrics: In addition to the above, the core responsibilities of this role include managing the budget and ensuring on-time delivery of all projects, including product and asset suites.


Who you are:

  • Bachelor's Degree required, Master's Degree preferred.
  • Minimum of 5-8 years of industry-related marketing work experience, preferably in the beauty or consumer package goods industry.
  • Meticulous attention to detail, with strong prioritization and organizational skills.
  • Demonstrated ability to manage multiple projects, utilizing team-oriented managerial skills. Able to handle complexity by considering multiple perspectives and making informed decisions.
  • Strong influencing and negotiation skills.
  • Previous experience in development and/or launch management is essential.
  • Deep understanding and appreciation for the beauty industry, with a particular sensitivity to the fragrance métier.
  • Strong affinity for fashion and a genuine connection to the Ralph Lauren brand.
  • Proactive and self-managing, with the ability to overcome obstacles independently.
  • Proficient in Microsoft Suite, especially PowerPoint.
  • Excellent interpersonal skills, both written and oral.
  • Demonstrates L'Oréal Competencies: Leadership, Entrepreneurship, Achiever, and Innovator.


What’s In It For You:

  • Salary Range: $129800-$188200
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!


We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.


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