Fonction professionnelle: Marketing
Type de poste: Contrat A Duree Indeterminee
Type de contrat: Temps plein
Site: New York, NY
Job Title: Director, Marketing Animations and Hallmarks, DMI - Ralph Lauren Fragrances
Division: Luxury Products Division
Location: (NY, 10 Hudson Yards)
Reports To Senior Vice President, Global Marketing - Ralph Lauren Fragrances
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.
What You Will Do:
The Director, Animations and Hallmarks on the DMI is responsible for leading and driving marketing strategies, campaigns and launches for all Ralph Lauren Promotions and Animations to meet strategic growth objectives. Creates best-in-class global brand plans to increase brand elevation, product awareness and reach customers through new and innovative methods across 360 offerings.
Leads under the alignment and supervision of the SVP, Global Marketing and Product Development, Seasonal 360 Global Offerings and Key Hallmarks (Concepting, Development, and Asset Release)
Work with cross-functional teams and Ralph Lauren fashion to:
Key Challenges, Issues and Complexity
Establish a fortified relationship with the Ralph Lauren Agency, while working to bring in new agencies that can support Ralph’s Club’s growing need for disruption and innovation.
Balance ongoing brand priorities and profitability objectives while supporting market needs.
Create a youthful, relevant and elevated brand projection through Global projects, as well as specific regional developments (i.e. Asia, US).
The role's relative impact can be defined by several key measurable quantities:
Areas of Impact: This role serves as a key cross-functional leader, collaborating with various departments such as Marketing, Finance, Digital, Communications, IBD, Operations, Development, and Legal.
Nature of Impact: The primary responsibility of this role is to deliver effective animation and gifting strategies in partnership with the Finance, Digital, Communications, and IBD teams. Additionally, this role works closely with the Development and Operations teams to ensure timely product creation.
Other Key Metrics: In addition to the above, the core responsibilities of this role include managing the budget and ensuring on-time delivery of all projects, including product and asset suites.
Who you are:
What’s In It For You:
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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