Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: Ho Chi Minh City

Pays: Vietnam

Mission & Defining Characteristics:
  • Responsible for the total EC promotion & activities strategy
  • Responsible for local Plan for local data analytics
  • Consolidate EC Forecast
Main Task & Responsibilities:

1. Channel Trade Marketing Planning:

  • Collect and analyze all relevant data: online market trend, share, competitor activities, consumer behavior in order to reflect in to the Online MKT strategy
  • Build Trade MKT strategy for Online channel in line with Brand strategy: Products, Pricing, Promotion, Campaign to achieve business objective.
  • Work & align with EC Manager/KAM for trade MKT plans & activities ( Promotion: Pricing, Voucher, PLV; Activation). Drives monthly, quarterly promotion & activities plan for Ecommerce
  • Work with MKT & KAM to build GWP plan & supervise team for the production progress & deliver on time.
  • Work with EC Manager/KAM, MKT, Supply Chain team to ensure the trade MKT plan implemented on all online channel on time, on track.
  • Manage channel conflicts via channel activities, trade promotion in order to maximize the revenue by effective cost.
2. Channel Trade MKT Management:
  • Track, monitor & evaluates promotion & activities plan by brand, by platform to have better view on investment
  • Work together with EC Manager/KAMs to manage promotion cost in line with budget.
3. Data:
  • Supervise data analyst to build local dashboard for online team: SO dashboard, Promotion Analysis dashboard, Consumer insight dashboard, mega campaign ... & deliver on time
4. Forecast
  • Consolidate the bottom-up FC from commercial team & review to make sure in line with MKT strategy for FG & PLV
  • -Work closely with SO & Suppy Chain team for stock allocation, FC validation monthly

Integration (Internal &External)

  • KAM/ EC Manager
  • e-DP/ SO
  • Product Manager
  • E-distributor/Platform
Measure of Success & KPIS
  • NMV
  • Promotion cost: direct discount, GWP, PLV
  • Data dashboard