Fonction professionnelle: Digitale

Type de poste: Contrat A Duree Indeterminee

Type de contrat: Temps plein

Site: Mumbai

Pays: India

The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations. 

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Are you passionate about luxury make-up and beauty? Do you have natural affinity with people and enjoy imparting new beauty knowledge? Would you like to be a part of the adventure?

We have a suitable position of Manager – Ecommerce Excellence in the CDMO function at L’Oréal India. This role will be responsible for executing the cross-divisional e-commerce strategy for L’Oréal India.

You should have minimum 3-5 years relevant work experience preferably with Beauty, FMCG, E-Commerce industry. The location of the job will be in Mumbai - HO.

 

Key Responsibilities:

New Consumer Acquisition and making beauty products and beauty experience accessible to Indian consumers are the two business objectives that will help the company drive 3X growth in the next five years.

You will help achieve these business objectives by executing the cross-divisional e-commerce strategy for L’Oréal India.

I. Cross-divisional e-commerce

  • Lead the digital shelf agenda (leading indicators of e-commerce) for L’Oréal India; drive hero strategy
  • Build industry leading data partnerships with e-retailers to help drive commerce
  • Build scorecards and drive adoption; triangulate data across all available sources like retailer seller portals, media portals, CMI, third party digital tools and share insights that aid business growth
  • Understand e-commerce digital products in depth; identity opportunities to drive shopper to conversion with content, UX, experiences, etc.
  • Conduct PMPI studies across categories and brands to meet multiple e-commerce goals like higher sell-out, assortment optimisation and media optimisation
  • Build and execute frame for maximising sell-out from sale events on cross-divisional e-retailers
  • Collaborate with multiple teams to govern cross-functional and cross-divisional engagements, devised to ensure best acquisition, experience and performance 
  • Understand best practices from global team, adapt the same for India and disseminate across divisions
  • Build a community of e-commerce champions across divisions/ tribes for knowledge and best practice sharing

II. New commerce capabilities

  • Lead strategy and execution of new e-commerce business models for L’Oréal India
  • Lead the thinking and optimisation of e-commerce Service Center, in collaboration with SAPMENA zone; share recommendations basis content insights to build the best beauty PDP
  • Work with selective divisions to build and optimise CX environment on e-retailers
  • Analyse and understand industry variables and identify commerce opportunities

 

Key Competencies:

  • Prior experience in e-commerce category management
  • Strong understanding of shopper journey and understanding of e-commerce business models and processes 
  • Consumer-first orientation and sense of business 
  • Management of complexity
  • Strong analytical skills, logical bent of mind and ability to understand, organize and analyze large datasets
  • Excellent stakeholder management skills across all levels and ability to work in a cross-functional environment
  • Ability to challenge assumptions with A/B tests and continuous improvement/ optimisation mindset
  • Passion for beauty, above everything else

 

Physical Demands (e.g. % travel):

  • Travel will be needed <10% of the time

 

Education:

  • MBA / Masters

 

 

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.

#}