Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: New York, NY

Pays: United States


 

Job Summary

 Atelier Cologne is a newly acquired perfume brand within the International Designer Collections group of the L’Oreal Luxe Division at L’Oreal USA.  The International Designer Collections (IDC) is a group within the L’Oréal Luxe Division at L’Oréal USA, carrying a luxurious portfolio of fragrance and beauty brands. The beauty brands consist of Giorgio Armani Beauty and Yves Saint Laurent Beauty. Our fine fragrances include Giorgio Armani, Ralph Lauren, Viktor & Rolf, Diesel, Maison Margiela, Drakkar, Yves Saint Laurent, and Atelier Cologne.

 

The Communications Manager for Atelier Cologne will be tasked with the mission of driving much-needed awareness on the brand, along with the AVP of Marketing and Communications.  By embracing the entrepreneurial, authentic storytelling spirit of Atelier Cologne, you will manage and lead the agency to develop and implement strategies that accelerate brand awareness for new and existing customers, for both our retailers, as well as our boutiques.  You will work with the global team to create social media content for our retailers and free standing stores, and with the retailers themselves, to partner in using their social media channels as awareness- driving vehicles. 

 

 Job Requirements 

  • 3+ years experience in marketing, social media marketing, retail store marketing, or similar
  • Bachelor’s degree in related field
  • Strong written, oral, and interpersonal communication skills
  • Great interpersonal skills
  • Ability to effectively structure and articulate presentations to foster learning
  • Aptitude to thrive a fast-paced and rapidly changing environment

Judgment and Decision Making

Defines & implements brand awareness driving, and communications strategies that encompass multiple channels. Requires moderate supervision in decision-making.

 Essential Physical Requirements

Potential for international travel to Paris for meetings with global marketing team perhaps 1x per year.

Leading product and marketing material sendouts.

May require lifting of boxes for events or for the product closet and/or set-up of fixtures for Events.


 Essential Duties and Responsibilities

AWARENESS –DRIVING (w/PR agency)

  • Brand awareness driving events
  • Product launch events
  • Influencer outreach
  • In-Store events: choose influencer, manage social exposure, plan with influencer & store
 

INSTAGRAM:

  • Create briefs for the DMI for U.S related content (store openings, U.S events, retailer exclusive content)
  • Create a calendar for Instagram with DMI
 

RETAILER SOCIAL MEDIA PLATFORMS

  • Create relationships with retailer social leads
  • Negotiate posts including exclusive posts with exclusive content or when there are exclusive products
 

 PRODUCT LAUNCHES

  • Identify influencers for product pre-launch outreach (w/ PR)
  • Conceive concept for outreach (w/PR)
  • Follow up after launch and measure posts
 

METRICS & LUSA VISION (D2C & CMO Team)

  • Work with D2C Team to follow corporate direction and vision on social media
  • Analyze and prepare expected social media metrics
  

Section 8:  Required Competencies:

 

Competencies

1.  Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)

2.  Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors

 

3.  Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision.  Considers consumers a company asset.

 

4.  Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights.

 

5.  Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity

 

6.  Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)

 

7Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks

 

Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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