Fonction professionnelle: Digital
Type de poste: Permanent
Type de contrat: Full - Time
Key Job Accountabilities
*To define, plan and implement communication strategy of the brand, in consistency with the international / local brand strategy. (PR, ePR, digital, media)
*Build the brand image, develop visibility/awareness and reinforce its reputation over time.
*Define & build communication angle of each campaigns, in coordination with marketing, to reflect to powerful integrated online and offline communication relevant for target customers.
*Implement efficient PR/digital touch point and monitor ROI.
*Link off line and online communication to stores to generate traffic.
*Develop media relations and external networks (Influences, celebrities. Magazine editors, beauty journalists etc.)
*Represent and be the brand spokesperson for external targets including celebrities, socialite and bloggers
*Organize events (PR / digital) with sharp objective & brand presentation.
*Manage and take initiative on digital contents development of the brand.
*Manage Media/PR/Digital budget
*Manage and develop team
Must Have Aspects
*Minimum 5-year experience in PR / digital communication, experiencing in cosmetics, fashion, or consumer product brands
*Excellent interpersonal skill, editorial communication skill with good knowledge of digital function, presentation skill both in Japanese and business conversational level of English
*Leadership, drive, project management skill (strong planning and execution skill)
*Think out of box type
*Creativity, Metier in beauty/fashion. Luxury sense.
*People management skill
*PC & Microsoft Office skills
*Knows well digital, PR and marketing
*Global company experience, with excellent communication ability in both Japanese and English
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