Fonction professionnelle: Marketing

Type de poste: Fix Term

Type de contrat: Full - Time

Site: Dublin (Leinster)

Pays: Ireland

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.

Trade Marketing Manager

The Consumer Products Division’s mission is universal: to offer the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in all mass-market channels (hypermarkets, supermarkets, pharmacy’s and retail stores). The division is the spearhead of the group’s quest to win over a further billion consumers. The Consumer Products Division includes popular brand such as L’Oréal Paris, NYX, Mixa, Garnier, Maybelline & Essie.

You will be responsible for driving the trade marketing & brand activity in the Irish market working very closely with the UK teams to adapt the strategy to the needs of the Irish Trade and consumers. The role reports into the CPD Ireland GM.


Listen and develop a deep understanding of local consumers and generate new insights
Work closely with the CPD Ireland GM and the UK marketing team to define the brand trade marketing strategy execution
Take ownership and responsibility for all launches and develop the right plan to achieve objectives.
Work closely with the Irish Commercial teams to beat commercial targets set for your brand. Be involved at senior level with retailers to influence commercial strategy and drive trade marketing initiatives to maximise brands plan with customers.
Create compelling in store theatre that result in consumers switching to your brand portfolio.
Deliver information/ materials and POS on time to the Commercial Team to maximize all brand plans & development
Drive and follow promo plan and portfolio management
Activate local ideas when appropriate to drive more customer facing
Work closely with the CPD Ireland GM to monitor brand budget
Work closely with PR to maximise all opportunities for your brand
Take a lead to develop category relationships with key retailers working with the other CPD Trade Marketing Managers, Catman team & Merchandising team. Use appropriate data to fully understand your different categories and your account shoppers. Work closely with the Catman and Merchandising teams to drive a vision for your common categories.
Coach an intern or a graduate trainee 


You set yourself demanding goals and demolish obstacles to achieve them. Focused on quality and attention to detail, you will not compromise standards.  You probably think of yourself as an entrepreneur.
You define your own roles and constantly look for ways to exceed what has been asked.   A passion for exciting projects gives you the energy to succeed in a flexible, high octane company.
You value innovation as a business strategy.  You also try to keep up to the minute with current trends. Ultimately, you share our belief in flexibility as a way of life.
You are a real leader, creating a compelling vision and then communicating it with style and charisma.  You’ve always been comfortable defending a point of view.  You’ll thrive on the challenges that an international environment brings.
You feel that you have an aptitude for our profession through a true sensitivity to our products & our market. 
Passionate about beauty, you understand the importance of aesthetic quality, detail and quality skincare.


Experience preferably within a consumer driven and fast past sales environment
Educated to at least a degree level
Highly organised with prioritisation skills and strong communication skills  (written and verbal) and Excellent presentation skills
Highly numerate – strong analytically and Good commercial acumen
Good understanding of Media planning
Category Management expertise
Social media and digital experience
Flexibility for an international career is desired but not essential
Skincare experience would be a plus
Management of all Point of Sale material adapting international creative with local agencies
Previous consumer Market Research experience is a plus
Candidates will ideally have a classical FMCG background or previous experience in the beauty sector and / or luxury
Experience in leading teams to achieve strong results
Ability to create new concepts and a brand vision
Strong presentation/communication skills with the ability to influence and inspire
Commercial acumen, driven by targets with a desire to succeed
Strong sensitivity to the beauty industry, product appreciation and an eye for aesthetics
Previous knowledge of local retail dynamics and the retail environment
Financial knowledge and experience in managing a P&L, expansion analysis, sales forecasts
Integrated-communication campaign planning
Ability to inspire, motivate, coach and develop people
Strong organisational skills
Ability to work in an ever changing & demanding environment