Fonction professionnelle: Sales

Type de poste: Contrat A Duree Indeterminee

Type de contrat: Temps plein

Site:

Pays: USA

Job Title:  Digital Education Manager

Division: Professional Products Division

Location:  10 Hudson Yards New York, NY 10001

Reports to: SVP, Biolage

 

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

 

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, and Pureology. 

 

Role Objective:  Biolage is looking to evolve how the brand delivers Pro-facing, Stylist education and radically increase reliance and investment in digital education.  The Digital Education Manager (DEM) will help set the strategy, touch points and digital education content necessary to deliver Biolage growth objectives in terms of annual net sales and strengthen of Biolage brand position within the Pro/stylist community.  

Job Responsibilities

SalonCentric FB Lives - Collaborate w/ SalonCentric & Marketing on FB Lives. DEM helps develop content, confirms, and books Artists, and acts as POC for Artists/Ambassadors.

SalonCentric Pro Beauty Central – Develops Learning Tracks and Pro Beauty Central content based on Marketing priorities while ensuring the pro lens is present in all materials. Briefs free-lance journalist and manages content development process from start to finish, ensuring all deadlines are met.

Social Content – Work with Marketing Team, and artistic network to develop enagaging pro-facing social content that bring brand priorities to life and drive brand desirability within the stylist community.

Complimentary Live streaming Calendar -- Development and execution of brand complimentary live streaming weekly education strategy.  Build ongoing digital calendar to support brand initiatives/launches at least 90+ days out for the entire year.

 

  • In collaboration with marketing, street & store – Identify program, content, artist/brand ambassadorsecure Artist, provide tile images, artist bio/headshot for websites
  • Create promotional assets (flyers + Social Assets) to promote these virtual classes
  • Provide overall budget for the digital education plan for the year to AVP PPD Store + AVP Field Education for allocated funding
  • Deploy live stream calendar to all channels every quarter

Level Loyalty – ensure Level Loyalty site is updated with latest Biolage education content, class tiles.  

 

Training & Events –

  • Collaborate with Marketing to create digital education content for US social & partner platforms & CRM.  DEM manages Artist's booking and content and content release agreement. Product shipment to Artist
  • Support Biolage education events by working to secure support artists as needed.
  • Ensure Biolage Artists are fully knowledgeable and trained on launches, products, and key initiatives through Digital Assets Communication, support materials & resources. 
  • Lead Monthly Artist Connect call, create digital newsletter/training calendar, manage Biolage Artist private FB group page.  
  • Create monthly education videos for field sales teams (Stores, Street, Beauty Gurus) to support launches/initiatives.  Manage, confirm artist, capture, and edit the training video.  Manage the logistical needs, deploys supplies to artists

 

Social Analytics –  Track the social impact of Artist Network i.e. product launches, events, Beauty Gurus.  Analyze and monthly reporting with recommendations and calls to action; provide debrief of all activities to SVP

Other – Monitor competitive digital education offerings to ensure we are offering best-in-class virtual Education.  Act as a quick reference for Marketing

 

ACCESS Develop & support the growth of ACCESS, including communicating country needs to DMI, localizing DMI content, creating US modules, managing platform enrollments, learning paths for all distribution (schools, new hire, stylist-salons, and sales), and reporting.

 

What We Are Looking For:

Required Qualifications:

  • Cosmetology Degree/licensed stylist. 
  • Strong understanding of the Beauty Industry
  • Passion for social media and all things digital
  • Proactive and results oriented thinker who would flourish in an entrepreneurial environment 
  • Proficiency in MS Word and PowerPoint programs. 
  • Communicates clearly and succinctly in both oral and written forms
  • Ability to translate product initiatives into relevant, Pro-facing brand educational and social moments
  • Ability to collaboratively work in a fast-paced, deadline-driven environment
  • Must demonstrate strong critical thinking, and problem-solving skills
  • Must be skilled at executing within tight timeframes with attention to detail and accuracy
  • Highly organized with proven multi-tasking and project management skills

 

What’s In It For You:

  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [*please keep only if applicable*]
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs 
  • Salary range: $100,400- $143,000

 

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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