Fonction professionnelle: Marketing

Type de poste: Permanent

Type de contrat: Full - Time

Site: Shanghai - Shanghai

Pays: China

Description:

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

- Collect and analyse consumer and market insights and competition strategies to make recommendations to management 

- Implement new launches, maintain growth in pillar products and animate core catalogue 

- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences 

- Adapt communication material (imagery, digital, point of sale) 

- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy

- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) 

- Manage PPP budget and ensure sales forecast accuracy 

- Effectively prepare clear messages for senior management

Requirements:

- Bachelor degree or above

- 5-7 years' experience in Product Marketing in beauty companies

- Good level of English (written and spoken), and native level of Chinese is a must

- Strong communication skills

- Innovative


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