Job Title: 12m Marketing Internship, Influencer & Advocacy

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: Brand Engagement Manager, Biolage Haircare

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology. 

What You Will Do:

Advocacy and Influencer at L’Oréal is all about running at the speed of culture! We love staying at the forefront of social trends, pushing multi-media creativity, and driving authenticity through our brand advocates. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team! 

Contribute to the development of the Biolage Haircare influencer and social strategy, with a sensitivity to the professional and consumer shopper, while managing select campaigns and channels.

• Lead in ownership with Influencer manager on managing all 2025 influencer campaigns in partnership with agency of record.  
• Lead in ownership with social/influencer manager on managing all organic social channels, carrying out daily management of Facebook and Pinterest channels. 
• Aid in the development of UGC content creation for paid social & PDP how to videos for 2025 launches, identifying top social trends and acting on them in a time sensitive matter. 
• Build yearlong advocacy strategy with nano & micro creators (both professional stylists & consumers) by inviting them to be part of the Biolage community. 
• Manage always on social community management; engaging with consumers on TikTok who are tagging the brand by liking and commenting back on posts. 

What We Are Looking For:

Required Qualifications:

•    Must have received a bachelor’s degree in PR, Communications, Digital Marketing or related field within the last 12 months.

•    Legally authorized to work in the US on a fulltime, permanent, and ongoing basis without requiring sponsorship now or in the future.

•    1-2 years of experience in social media and/or influencer marketing. 

•    Expertise in the social media landscape in key channels TikTok, YouTube, and Instagram.

•    Proficient knowledge in key social media editing platforms, (Capcut, Canva). 

•    Working knowledge of video content production and/or social video creation. 

•    Computer literacy in MS Word, PowerPoint, and Excel.  

Preferred Qualifications:

What’s In It For You:

• Salary: $28.50/h
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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