A Day in the Life

As our Online (Brand) Activation Manager for Vichy, you will be pivotal in managing and enhancing our brand's image across all online platforms, turning digital engagement into tangible results. Reporting into the Brand Business Director, you will be a key player in a dynamic team, dedicated to optimizing our brand's digital footprint within the L'Oréal Dermatological Beauty division (LDB).

Your main responsibilities will be to:

• Drive Content Excellence: Manage and enhance content to ensure a seamless shopper journey and consistent brand experience across all digital touchpoints (SOS, Web, e-retail, DDX). You will deliver top-tier content for product launches and strategic campaigns, and measure its performance.
• Lead Search Strategy: Lead and optimize our Share of Search (SOS) activities for all LDB brands, including SEO and GEO Pilot, to gain top positioning in key territories and ensure strong organic visibility.
• Enhance Consumer Experience (DDX): Drive the brand strategy to acquire, engage, and retain consumers through targeted digital experiences. You will coordinate with agency for email campaigns, reporting, and evaluation. Bried Media lead to get media support for acquisition activities.
• Manage Digital Platforms: Oversee the management of brand websites and other digital properties, working with agencies on content creation, execution, and ongoing maintenance while reporting on website performance.

We Are Looking For

We are looking for a candidate who can combine strategic thinking with hands-on execution. You are the perfect fit if you are results-oriented, collaborative, and ready to make an impact.

You are a great match for this role if you have:

• Experience in a similar digital marketing or online activation role.
• Proficiency in managing content, SEO strategies, and consumer engagement platforms.
• Strong analytical skills (GA4 knowledge) with the ability to translate data into actionable insights.
• Excellent project management and stakeholder coordination abilities.
• Fluency in English. Czech or Slovak is a must.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

The mission of L'Oréal Dermatological Beauty is to “Pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.” Our brands, including Vichy, La Roche Posay, CeraVe, SkinCeuticals are trusted & recommended by dermatologists, general practitioners and pharmacists all over the world.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.