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Advocacy & Influence Expert

Titolo della posizione: Marketing

Tipologia di contratto: Tempo Indeterminato

Orario di lavoro: Full - Time

Sede: Montréal

Paese: Canada

A&I Expert


Calling all innovators, disruptors, and dreamers!  


Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!


At L'Oréal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty,  technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrill to talk to you about this opportunity.


A Day in the life 


As the Advocacy & Influence Expert, your role is to drive acceleration in advocacy and maximize the impact of influencers through the development and execution of a comprehensive strategy, while ensuring compliance and continuous improvement.

You will be responsible for developing and executing comprehensive strategies, standardizing best practices, analyzing data, and driving advocacy initiatives.


  • Develop and implement a comprehensive division-level advocacy and influencer strategy aligned with the goals and objectives of all brands.
  • Oversee the deployment of the One Fluence agency management project.
  • Standardize and optimize mailers across brands, ensuring best practices are followed.
  • Collaborate with education teams on pro content to drive advocacy and engagement. 
  • Revamp influencer contracts to ensure compliance and effectiveness.



  • Facilitate learnings sharing across brands to drive continuous improvement.
  • Coordinate upskilling initiatives for brands, including training on MIM vs MIM PRO, new Global PBI, and Traackr.




  • Advise Brand Management on all matters relating to communication
  • Presenting your plans to internal and external stakeholders to gain sponsorship on your ideas and strategies – audiences of up to 150 people at times. Comfortable with public speaking.
  • Prepare for PR and EXTERNAL facing interviews, including media training
  • Advising during internal and external speaking engagements




  • Establish key performance indicators (KPIs) and metrics to measure the success and impact of advocacy and influencer initiatives.
  • Conduct data analysis, including Pro vs Consumers Pyramid, SOI/SOE/SOM, competitive analysis, and identification of best-performing content and types of influencers.
  • Regularly track and report on performance, providing insights and recommendations for future strategies.


What we offer

  • Competitive health/dental insurance and participation in the Registered Retirement Savings Plan (RRSP) from your first day!
  • Defined benefit and defined contribution pension plan 
  • Access to a 24/7 telemedicine service (Maple)
  • Hybrid work model (minimum 3 days/week in the office)
  • Special Friday schedules
  • Subsidized cafeteria, free coffee, soups, and tea
  • Access to numerous virtual learning platforms
  • Phenomenal vacation policy
  • Paid year-end holiday week
  • $500 wellness account per year
  • Exclusive employee discounts of up to 50% (WOW!)
  • Free BIXI membership and STM discounts
  • Reimbursement of professional licenses
  • And much more!


We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

 The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

 We are proud to be an equal opportunity employer.