Title: Director, Advocacy & Influence, L'Oréal Paris Skincare

Division: CPD 

Department: L’Oréal Paris 

Supervisor’s Position: AVP, Brand Engagement Lead

Location: Hudson Yards, NY, NY 

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. 

Job Summary

The L’Oréal Paris US Brand Engagement Team is looking for a strategic, creative and consumer-centric marketer to lead brand engagement strategy and activation for the Skincare category.

This person will be responsible for developing business-driving full funnel strategy and execution across all brand engagement verticals inclusive of Paid Social, A&I, Social, PR and Events. They will assist in connecting brand engagement verticals to the customer journey to drive key KPIs (Traackr/MIM, TikTok Engagement and Video Views, DBPI), with a focus on recruiting our target audience and maximizing our existing customer base. 

The Director of Brand Engagement must be an expert in influencer and social media and have their finger on the pulse of beauty, culture and the masstige landscape, bringing best-in-class thought leadership and innovation to the Brand Engagement team. This person must have a strong business acumen, understanding of sales/retailer, competitive landscape, insights, and experience in paid media. 

Responsibilities

The role of the Director will include (but is not limited to) the following responsibilities: 

Influencer/Social Marketing Management:

Influencer Trips/Category Events/Tentpole Activations

• Lead the event strategy to create unique experiences that build brand love and fuel advocacy

Public Relations

Job Requirements 

• 8-10 year’s experience in social media marketing, influencer marketing, PR and event strategy
• Bachelor’s degree in related field
• In-depth knowledge and experience with all major social media platforms, including TikTok,META, YouTube, Pinterest, SnapChat 
• Understanding of affiliate model whether through Tiktok Shop or third-party platforms (i.e. LTK)
• Deep understanding of social platforms, beauty social trends, talent and social analytics 
• Attention to detail and high level of organization
• Experience managing budgets with moderate autonomy 
• Strong written, oral, and interpersonal communication skills
• Ability to effectively structure and articulate presentations 
• Aptitude to thrive a fast-paced and rapidly changing environment

What’s In It For You:

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range: $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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