Job Title: Director, Retail Media

Division: Consumer Products Division

Location: New York, NY (Hudson Yards – USA HQ)

Reports To: Divisional Media Lead, CPD

What you will learn:

This role will be hyper focused on three main areas: strategic planning, measurement and analytics, and budget management. This role will be the main business liaison for all retail media channels across Amazon, Target, Ulta, Walmart, Club, Drug, and Food/Value.

The candidate will direct all retail media campaigns and will act as the hub between all cross functional teams, including hands-on keyboard teams, customer marketing teams, brand media teams, finance and the company’s media AOR. The director will report directly into the division’s Media Lead.

Key Accountabilities: 

• Lead Brand Strategic Planning in partnership with brand media teams and, and lead the planning process across all customers for division’s brand portfolio

• Work closely with marketing and commercial teams to ensure comprehensive briefing of brand short-term and long-term goals

• Liaise with brand media leads to help deliver annual channel mix recommendation and quarterly tactical plans

• Collaborate with audience strategist to leverage 1P data for more efficient consumer targeting, collaborating with CDMO on any strategic clean room opportunities

• Focus on innovation and first to market opportunities

• Support CDMO and division on JBP conversations with partners

• Lead Retail Media Measurement and Insights Program

• Support the formulation and roll out of the media  learning agenda

• Liaise closely with HOK teams to produce monthly reports with strong takeaways and actionable considerations

• Proactively work with all relevant insights tools to share data that can impact go to market strategy

• Coordinate closely with division’s measurement lead to roll out annual MMM research project, including briefing with cross functional teams to understand business questions, and to report annually on media’s contribution to incremental sales

• Facilitate conversations with commercial teams and measurement lead on any commercial constraints that might impact company wide planning tools

•Lead Retail Media Budget Management in partnership with Brand Media teams

• Work closely with finance and brand controllers to manage Pure Media spends in P&L

• Liaise closely with leadership on approving monthly roll up of budgets Key Challenges, Issues and Complexity

• In an ever-changing digital environment, in order to be responsive to business needs, you must be skilled at executing within tight timeframes with excellent attention to detail and accuracy.

• As a multiple category division, you must have a strong data-driven POV that can be clearly communicated, supported and defended.

• Organization Structure and Key Working Relationships

• Reports into CPD Media and works closely with CPD Brand Media Strategists

• Interfaces with multi-div, division and brand stakeholders as a key point of contact and group expert for eRetail media

• Key point of contact for Media Agency (BCL) and eRetail Media partner account teams

• Liaise with Finance, Marketing, and Media Agencies to ensure all media investments are  correctly captured for each retailer campaign and program

Skills:

• Analytical: The candidate must be comfortable with large data sets and have advanced analytical skills for deep analysis of search trends, campaign performance, competitive analysis, and an understanding of KPI optimization opportunities

• Intellectually Curious: The candidate must be someone who loves data, shows curiosity about the “why”, is hungry to learn, and is naturally inquisitive

• Strong communicator: Must be able to present complex material to a diverse group of  marketers and stakeholders in both written and verbal form. Ability to interact and present to all levels of the organization, including top management, sometimes taking complex concepts and distilling it down into simple prose

• Collaborative: Ability to work in a fast-paced environment and cross-functionally between Ecommerce, marketing, CRM, agency of record, global and corporate teams to help ensure maximum performance of campaigns

Tools:

Education/Experience:

• Bachelor of Arts or Science in related fields

• 8-10 years of relevant industry experience

• Brand, retailer, or digital agency experience a plus

• Commercial experience a plus

• Beauty industry experience a plus

Additional Benefits Information As Follows:

• Salary Range: $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

• Employee Resource Groups (Think Tanks and Innovation Squads)

• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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