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Head – Advocacy & Content

Titolo della posizione: Digital Marketing

Tipologia di contratto: Tempo Indeterminato

Orario di lavoro: Full - Time

Sede: Mumbai

Paese: India

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2024 the Group generated sales amounting to 43.48 billion euros. With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.

Present in India since 1994, L'Oréal India is a 100% subsidiary of L'Oréal S.A. Today, L'Oréal India is present on all distribution channels with 26 brands, available in consumer channels (L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L'Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl's, Lancôme, Yves Saint Laurent), CeraVe in pharmacies and drugstores, and perfumes and make-up sold through L'Oréal International Distribution (Armani, Prada, Valentino, Ralph Lauren, Diesel, Victor & Rolf, Mugler, Azzaro, Maison Margiela, Cacharel, Guy Laroche, Urban Decay, Paloma Picasso, Youth To The People).

L'Oréal India employs more than 1,800 people in its offices in Mumbai, four regional offices, two production plants in Chakan (Maharashtra) and Baddi (Himachal Pradesh), and Research and Innovation centers in Mumbai (Maharashtra) and Bengaluru (Karnataka).

In India, L'Oréal's Corporate Social Responsibility (CSR) initiatives are built around three pillars: empowerment, environment and education. Our efforts are aimed at improving the condition of marginalized communities, empowering women, and fostering sustainable development. In addition to the group's CSR commitments, L'Oréal's brands (L'Oréal Paris, Garnier, Maybelline New York, Kérastase, Matrix, L'Oréal Professionnel) are also leading community impact initiatives in India.

 

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Are you passionate about luxury make-up and beauty? Do you have natural affinity with people and enjoy imparting new beauty knowledge? Would you like to be a part of the adventure?

 

We have a suitable position of Head – Advocacy & Content in the CDMO function at L’Oréal India. This role will be responsible to design the A&I ambition, including tailored strategies for divisions and brands, guidelines and capability model for activation.

 

You should have 12-14 years of relevant work experience in digital and advocacy marketing. The location of the job will be in Mumbai – HO.


KEY RESPONSIBILITIES:

 

A&I ACCELERATION STRATEGY:

  • Define, implement and ensure compliance to strategic frame, KPI ambitions, procedures & ways of working and reporting among Division, Multidivision and Brands teams, in alignment with SAPMENA Zone and Global frames.
  • Steer Agency Management towards success and compliance and continually aim to build new practices on agency and process workflows, with a focus on financial hygiene and process/cost efficiency.
  • Drive A&I Acceleration on key BETs (Beauty Engagement Touchpoints) to win Engagement, brand love and cultural relevance locally, in close collaboration with CMI and division teams.
  • Lead multidivisional brand and category alignment among influencers, especially on Pros’ Activations.
  • Manage relationship, collaboration and reporting with key internal and external agencies, on Social and A&I topics, in close collaboration with Purchasing and other relevant business partners.
  • Animate the local community and drive continual engagement on A&I acceleration topics.
  • Manage and drive A&I enabler projects (tools, market intelligence, trendhacking, seeding, learnings, …) 

 

REPORTING, INSIGHTS & BEST PRACTICES:

  • Streamline reporting and guide the development of high value analysis on ROI, efficiency and spend
  • Facilitate the creation and sharing of best practices to drive innovative A&I initiatives to fuel growth

 

UPSKILLING:

  • Continually upskill our local population and all business partner teams to enable success
  • Nurture the growth and development of A&I Division leads and brand leads

 

REQUIREMENTS

  • Min 12 Years of experience in digital and advocacy marketing. CPG brands preferred. 
  • 5+ years of experience in Advocacy and Influence
  • Matrix organization management along with superior stakeholder management skills
  • Project management at scale.

 

Education:

  • MBA / Masters

 

 

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.

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