Position: Manager, Brand Engagement – Dr. G (Social, Influencer, Community, Content, PR)

Brand: Dr. G

Division: Consumer Products Division

Location:   New York, NY

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup and Thayers Natural Remedies since 1847

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

Job Summary 

The Dr. G team is looking for a strategic, creative and consumer centric brand engagement profile to support lead the full brand engagement eco-system for the brand’s categories + Brand Equity.

This person will be responsible for developing & supporting business-driving full funnel strategy and execution across all brand engagement verticals inclusive of A&I, Social, and PR. They will assist in connecting brand engagement verticals to the customer journey to drive key KPIs (Traackr/MIM, TikTok Engagement and Video Views, DBPI), with a focus on establishing a US presence and recruiting a core customer base. This profile must be an influencer and social media enthusiast and have their finger on the pulse of beauty, culture and the masstige landscape, bringing best-in-class thought leadership and innovation to the Brand Engagement pillar. This person must have a strong business acumen, understanding of sales/retailer, competitive landscape, insights, and experience in paid media.

Responsibilities

The role of the Manager will include (but is not limited to) the following responsibilities:

Influencer/Social Marketing Management:

• Support Advocacy & Influencer strategy to drive brand love, awareness, and conversion in support all new launches, pillars and business objectives
• Co-Manage all Influencer Marketing initiatives and aspects of the brand’s go-to market 360 plans from strategy, through activation and reporting results both internally and on Traackr
• Identify new and emerging influencers while simultaneously maintaining and growing relationships with key influencers and influencer management teams
• Develop always-on nano/micro influencer strategy to increase awareness and advocacy
• Co-manage the influencer negotiation/contracting and briefing process directly with influencer managers, internal legal team, and any 3rd party influencer agencies
• Co-spearhead all paid social media campaigns and activations to ensure alignment for maximum reach and results across organic, paid and earned; and ensure cohesive storytelling across all activations
• Oversee strategy to increase Dr. G’s share of influence within the category through awareness and conversion programming
• Support and attend Influencer-related and industry events as needed
• Partner with Brand Activation to align on key moments to properly plan and execute affiliate programming/special retailer events
• Oversight of Owned/Earned social strategy and activation across all platforms
• Enhance strategy as needed based on industry trends, innovations, consumer preferences, performance reporting and consumer-focused data (studies, retailer consumer reports, competitive analysis, etc)
• Reinforce DMI guidelines and processes to category teams to help maintain brand DNA in influencer/creator selections, paid media and content
• Co-Manage the Brand Engagement budget and product forecasting PO tracking, collaborate with finance on trend exercises, and manage Onefluence Data Integrity Project
• Analyze and share insights from the L’Oreal USA CDMO/COE reports that highlight influencer activity internally and externally

Public Relations

• Serve as the Day-to-Day comms and press lead in partnership with PR agency
• Oversight of all Media pitching
• Co-lead Spokesperson Announcements- 360 launch inclusive of media, events, seeding, social, and A&I
• Support Product/Brand Crisis/Corporate Communications management 

Qualifications/Requirements 

Additional Benefits Information As Follows: 

Salary Range: $114,800 - $163,600 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.  

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