Job Title: Manager, Brand Engagement, essie

Division: Consumer Products

Location: New York

Reports To: Director, Brand Engagement, essie

Mission: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. 

Job Summary  

The essie US Brand Engagement Team is looking for a strategic, creative and consumer centric marketer who is consistently on the pulse of trends and culture to help oversee advocacy and influence, supporting the Director of Brand Engagement.  

As Manager, Brand Engagement, you will be responsible for executing creative influencer marketing activations for the essie brand, building and fostering relationships through paid and earned touchpoints. As the A&I expert, you will be responsible for driving share of influence and brand love through a strategic mix of tactics.

Responsibilities 

The role will include (but is not limited to) the following responsibilities: 

Paid Influencer Management: 

• End to end management of all paid influencer campaigns in partnership with agency (campaign briefing, campaign execution, creator casting, brief casting, content review)
• Co-lead all advocacy boosting and any other asset needs for paid media inclusive of content trafficking, media performance + monitoring
• Identify new and emerging influencer talent, while simultaneously maintaining and growing relationships with key influencers and pros
• Oversee influencer negotiation/contracting and briefing with agency  

Earned Influencer Management: 

• Liaise with PR agency/production company and lead all communication and feedback  
• Oversee development of invite lists, event ROS, attendee face sheets, etc.  

Public Relations  

• Work closely with PR agency to ensure they have all necessary materials and assets to drive brand and product press coverage
• Support in all external partnerships planning

Other

• Fluent in all influencer and social platform tools and reports such as: Traackr, MIM, SOI, NetBase, RivalIQ, etc. to analyze and share findings 
• Fluent in all internal tools and ways of working such as: Ironclad, MyMarket, Values Match, etc.
• Support team with social/content needs when necessary
• Assist team with development of reports and presentations
• Analyze and share insights from the L’Oreal USA CDMO/COE reports that highlight influencer activity internally and externally 
• Oversee competitive analysis reporting to ensure essie is positioned as a leader in the space

Job Requirements:  

• 4-6 years of experience in Influencer Relations, Social Media, and/or PR/communications in agency or in-house, excluding internships. Experience in beauty a plus. 
• Bachelor’s degree in related field 
• Expert in social and digital landscape
• Strong written, oral, and interpersonal communication skills 
• Well-versed in the influencer space, including familiar with key talent and content trends 
• In-depth knowledge and experience with all major social media platforms, including TikTok, Instagram/Facebook, YouTube, Pinterest, SnapChat and emerging platforms  
• Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team 
• Strong understanding and passion for the beauty and cosmetic industry 
• Strong understanding in budget management 
• Managerial experience preferred (either direct report and/or management of agency) 
• Ability to prioritize and multi-task  
• Ability to analyze data in terms of conversion and content performance  
• Experience with negotiation and managing vendors and partners 
• Advanced proficiency in Microsoft applications including PowerPoint, Word, and Excel + data analysis platforms like Google Analytics.   
• Ability to travel when needed

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

· Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

· Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

· Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

· Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

· Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

· Employee Resource Groups (Think Tanks and Innovation Squads)

· Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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