Job Title: Manager, O+O Insights
Division: Consumer Products Division
Location: New York, NY
Reports to: Director, Insights
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty must be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
What You Will Do:
Mission and Defining Characteristics:
- Apply Trend, Market, & Shopper Insights to drive Ecommerce Growth Strategy in support of 3-5yr plan with commercial management committee across all indirect Ecommerce Retailers.
- Explore, develop and leverage deep shopper, social, market insights to drive short term category strategies for field teams to execute opportunities for retailer and CPD brands
- Serve as Online shopper expert for Sales, Marketing, Shopper Marketing, Category Development, and Brand Business Development teams
Main Tasks:
Digital Acceleration (O+O Retailers: Walmart, Target, CVS, Walgreens, Ulta, Kroger)
- Identify gaps/areas of opportunity & prioritization across ecommerce retailers.
- Partner with CPD Acct Digital Accelerators & NAMs to highlight importance of Ecommerce Channel within Retailer O+O Ecosystem.
- Identify, Develop, & Present shopper opportunities to CPD Commercial Teams to increase beauty share of wallet & Improve the Beauty Customer Experience.
- Be the Voice of the Beauty Shopper: Provide Thought Leadership on Beauty Shopper Behavior & Journey across all touchpoints.
- Align with Category Development Team on Retailer Priorities & Uncover Shopper Problems To Solve.
Develop, Own, and Drive Category Shopper Expertise to Grow $ share
- Identify, share, and align on category opportunities across on O+O Retailers. Deliver action steps to commercial sales teams for retail specific implementation that will drive dollar share growth, Improve Discoverability, & Increase Conversion.
- Utilize Market, Retailer, & Shopper data to define forward looking category opportunities & quantify size of prize & key levers/solutions to capture in collaboration with Commercial Teams.
Develop the blueprint for 6Ps of Ecommerce (Product, Promotion, Placement, Price, Page, Performance) on O+O Retailers. Evaluate Competitive Landscape Analyses To Uncover Opportunities that drive traffic, conversion, & basket size in order to increase CPD market share.- Uncover emerging omni shopper trends, where we partner with CMI to create a Shopper/Consumer centric story that provides Marketing with insight, validation, and recommendations
- Drive recommendation for category-level site experience and navigation through Shopper Studies. Summarize & Commercialize actionable outputs to internal/external stakeholders (Sales/Marketing/Retail Teams)
Democratize Data & Insights Across the Organization
- Champion Insights led approach through supporting the democratization of digital toolkit. (ERetail Tech, Rakuten, Profitero, Syndigo, Omni-Shopper Panel, Nielsen, etc.)
- Partner with Ecommerce Data Engineers to develop eCommerce dashboards and reporting for a cross-functional leadership audience; track key performance metrics for eCommerce performance.
- Leverage Data Visualization Tools (Tableau, PowerBI) to share data/insights across the organization.
- Support/Train Cross Functional Partners (Sales, Marketing, Cat Dev, Supply Chain) on Digital Tool Kit, & Shopper Behavior shifts to ensure E-Commerce is at the forefront of our commercial strategy.
What We Are Looking For:
Required Qualifications:
- 5+ years of Digital Marketing, Digital Shelf, or Content Creation Experience
- Strong Understanding of the Digital Industry. Beauty and Content Experience a Plus
- High Proficiency in MS Office: Excel and PowerPoint are a Must Have Skill. Ability to Create High Impact Presentations and Proficiency in Telling a Cohesive Story
- Must be Skilled at Executing Within Tight Timeframes with Excellent Attention to Detail, Accuracy, and a Sense of Urgency.
- Ability to Manage Multiple Priorities Simultaneously and Meet Multiple, Competing Deadlines
- Exceptional Written & Verbal Communication Skills
- Must Demonstrate Strong Analytical, Organizational, Critical Thinking, and Problem-Solving Skills
- Ability to Gather & Synthesize Data across Multiple Sources to Formulate Insights
- Promotes a Culture of Collaboration and Teamwork Within the Ecommerce Merchandising Team
- Process-Oriented Mindset Along With High Level of Curiosity
- Ability to Take Initiative, Act Proactively & Drive Projects to the Finish Line
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
- Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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