Omni-Channel Marketing Manager
Location: St. Petersburg, FL
Division: Professional Product Division
Reports to: Director, Omni-Channel Marketing
Who We Are
At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.
Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.
We're proud to have earned recognition as industry leaders in:
- Most Innovative Companies - Fast Company, 2023
- Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
- Top 25 World's Best Companies - TIME, 2023
- Top Companies for Executive Women - Seamount, 2023
- Best Place to Work for Disability Inclusion - Disability Equal Index, 2023
With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.
Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.
At L'Oréal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty, technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrill to talk to you about this opportunity.
A Day in the Life
Support the Omni-Channel Marketing Director in planning and executing integrated marketing campaigns for key sales and promotional events. With an omni-mindset, bring to life the SalonCentric brand across all channels; Store, Street, Ecommerce and App, ensuring plans align strategically across online and offline vehicles. Drive campaigns to grow sales and build customer loyalty through successful implementation of traffic-driving programs, compelling promotions, impactful in-store merchandising and marketing support.
This position requires cross-functional collaboration with multiple internal and external business stakeholders including Digital Marketing, Omni Operations, Visual Merchandising, Education, channel teams, brand teams and outside vendors.
Requirements
· At least 5 years of relevant marketing experience in Retail (visual merchandising, store marketing, copy writing), Brand Management and/or Advertising / Promotional agency (account management).
· Strong project management skills with demonstrated ability to coordinate across cross-functional teams.Proactive and persistent in driving projects to completion and following up on deliverables from other departments. Resourceful in seeking out information and identifying solutions to problems.
· Multi-tasker able to work in a fast-paced environment and accelerate multiple projects simultaneously while remaining detail-oriented & deadline-driven.
· Team player with strong interpersonal skills. Able to interact professionally with all levels of management, brand partners and outside vendors. Able to mobilize others to achieve results.
· Able to provide clear creative & copy direction and provide constructive feedback to enhance impact and effectiveness of communication.
· Bachelor’s Degree – Marketing, Advertising, Business or Retail Management preferred.
· Occasional travel required for store visits and meetings.
Responsibilities
Planning, Production and Delivery of Merchandising Materials
· Manage production and delivery of monthly store marketing materials, including creative brief, proofing, managing timelines and coordinating logistics.
· Create signage for drop-in deals; Will be accountable for ensuring all signage is accurate, complete and communicated in a timely manner.
· Provide clear creative and copy direction, critically evaluating creative to optimize visual impact and effectiveness in a retail environment.
· Source merchandising and promotional items from outside vendors.
· Manage vendor payments, set up and purchase orders as needed.
Promote SalonCentric & Brand Initiatives
· Manage marketing support of in-store events for Grand Openings, New Stores and Relocations.
· Work with brands to identify merchandising and promotional opportunities, providing direction to optimize brand merchandising materials and coordinating logistics of production and delivery.
Assist with Internal / External Communication of Marketing Programs
· Manage internal social media account as field team resource.
· Collaborate with Customer Experience Team including CRM, Social Media, Education, Site/App and Publication to promote events and drive traffic via offline and online vehicles.
· Partner with Visual Merchandising and Store Operations teams to create weekly/monthly communication on what marketing material stores will receive.
· Assist with planning internal events, including branding and directional signage, sourcing materials and giveaways.
Optimize Effectiveness of Marketing initiatives
· Monitor key competitors and identify best retail marketing & merchandising practices staying abreast of new technologies that are being successfully used in retail environments.
· Analyze results of Marketing programs and share key learnings with internal teams as well as Brand partners.
What We Offer
Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Your Future Team
Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
We Are Committed and Engaged
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact
[email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
