• Implement the strategic activation/animation retail and digital roadmap for the brand in Americas, aligning with the global brand positioning, regional priorities and global frame set up by Europe. 
• Lead the development of Brand Retail Strategy & Excellence for global POS (permanent & off counters)
• Be the brand image referent with Head of Retail and Marketing, Area Managers in Americas and Brand Activation Manager in Paris and persuade local retailers hand in hand with Area Managers with compelling stories. 
• Adapt global Immo DMI/TRM/ and Hub guidelines, ensuring alignment with market needs. 
• Put in place a unique, authentic, and consistent brand consumer experience across all online and offline touchpoints - implement new concepts around retailtainment and see to their realization in stores, imagine new ways to communicate and stay in touch with the travail retail consumer 
• Manage Merch& Visual Merch managers

• Implement animations and activation touchpoints with customer in store and offline. In particular, imagine and see to implementation on-counter animation, leading Visual Merchandiser and Merchandising Project Managers in Americas.  
• Oversee distribution, new store openings, brands roll out, refits in top shops, and consistent implementation of merchandising guidelines.   
• Collaborate with the RDD team to implement designs and ensure seamless execution of in-store activations on permanent and events (HPPs, podiums, pop-ups)  
• Develop global consumer experience (On + Off) and visual merchandising strategy and implement them in Americas to enhance the customer experience and drive conversion.
• Represent the brand in IMMO meetings and act as a transversal referent for retail-and marketing related matters.  
• Continuously seek competitive benchmarking and retail innovation opportunities to maintain a leading edge in the market.  
• Manage budget and GWP: Monitor the Advertising & Promotion (A&P) budget and coordinate orders for Gift With Purchase (GWP) items.  
• Digital Integration Full Brand (Beauty Tech / Digital devices for Retail & Animation/ My Beauty Club)  

• Track and analyze key performance indicators (KPIs) related to animation performance, digital reporting, and overall retail effectiveness. Work with residents for implementation.
• Prepare clear and concise reports and presentations to management, highlighting key achievements, challenges, and recommendations.  

Follow A&P budget for Americas:  Monitor the Advertising & Promotion (A&P) 
 
What We Are Looking For:
 
 Experience/Education:
 * Bachelor’s degree or equivalent work-life experience.
 * 6+ years of industry related Trade / Operational Marketing experience
 * Experience working collaboratively with various business areas
 * Experience managing internal/external relationships
 
Skills/Competencies:
 * Information & Data management
 * Prioritization & Organization Skills
 * Strong Interpersonal Skills (written and oral)
 * Negotiation Skills
 

What’s In It For You:
 * Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
 * Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
 * Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
 * Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
 * Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
 * Employee Resource Groups (Think Tanks and Innovation Squads)
 * Access to Mental Health & Wellness Programs
 
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
 
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
 
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