Director – Brand Education, REDKEN DMI
Location: New York, NY
Division: Professional Product Division
Reports to: SVP – Global Marketing Redken DMI
Who We Are
At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.
Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.
We're proud to have earned recognition as industry leaders in:
- Most Innovative Companies - Fast Company, 2023
- Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
- Top 25 World's Best Companies - TIME, 2023
- Top Companies for Executive Women - Seamount, 2023
- Best Place to Work for Disability Inclusion - Disability Equal Index, 2023
With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.
Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.
At L'Oréal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty, technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrill to talk to you about this opportunity.
A Day in the Life
The Brand Education director for Redken DMI is in charge of the global education strategy of the brand in alignment with the SVP - Redken Brand Lead.
Responsible for development and optimizing education worldwide for Redken DMI as well as working with countries to ensure successful execution of brand education assets.
The person is responsible to be an integral part of the team accountable for the creation and implementation of the Redken Education plan and message both online and offline for all retail activations.
This position serves to build strong and loyal relationships with the professional community,
to embody the spirit of the brand and communicate this in all touch points and to inspire the brand education teams and stylists worldwide.
Requirements
· 10+ years education and brand educational strategy experience preferably with hair industry
· Candidates must be a Licensed Cosmetologist
· Deep understanding of professional, hair salon industry, hair stylists, etc
· Exceptional knowledge of professional beauty industry along with products and content that performs best is important. This includes understanding of metrics and performance measures for all distribution channels.
· Strong public speaking, presentation, and motivation capabilities
· Strong communication skills, both verbally and written, as well as online and offline
· Bachelor’s degree in business related field preferred
· Proven experience in creating a consistent and comprehensive brand presence across multiple channels preferred.
· High digital acumen specifically in social media platforms preferred.
· Ability to use analytics to drive brand strategy and goal setting
· In-depth knowledge of, or ability to grasp, Brand and DMI priorities by zone
· Understanding of how to deploy country or zone education strategy through concrete past experiences
· Ability to successfully manage a budget and be individually held accountable
· Knowledge and ability to manage global education calendar, and brand education standards
· Ability to make quick decisions, problem solve and multi-task
· Ability to articulate clear business direction and strategies; to drive goals and objectives.
· Exceptional attention to detail required
· The ability to function as part of a team to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all levels.
· Open and adaptable to change
· Well-defined organizational skills
· Computer literacy on Windows, MS Word, PowerPoint and Excel.
· Ability to travel domestically or internationally periodically (max. 25%).
Responsibilities
Key Job Accountabilities:
· Define overall education strategy of brand
· Develop programs and protocol for DMI and local content and events
· Development of all education and technical materials that support launch/animations for both online and offline education opportunities.
· Define strategy of artist network
· Work with business development to execute growth, win new partnerships and loyalty opportunities in country
· Work with business development to define and drive needs
· Attend global events and meetings as the face of the brand
· Core KPIs include global session productivity, country/zone feedback, and on-budget accountability.
Specific Responsibilities:
Development of new services, techniques and salon offerings following the launch plan and the strategic direction of the brand
Development of e-learning digital first content
Lead the development of educational materials and ensure consistent and appropriate corporate image is maintained in all such materials/projects.
Responsible for gaining constant insights through community and competitive knowledge and share with the team to upskill the members of the pod
Support the marketing team and participate in all formula testing for my pod, internal and external and give my opinion and feedback on them.
Support the digital specialist of the pod in identifying, reaching out of influencers and help in managing the relationship.
Support during shoots (product, looks, relation with artists) and gather the techniques used to create a look, participate on tutorial filming and editing.
Support day-to-day activities of Education Department and worldwide trainings.
Assist in leading the management and attendance of department and marketing meetings.
Share with the world and my education tribe all best practices in education for my pod and or other competitive brands.
Work closely with creative, marketing, production teams and artists to plan, develop and execute educational videos, technique guides, product information as well as other ongoing projects.
Maintain timelines and deadlines for all education materials.
Maintain and manage brand portfolio in alignments with countries and DMI teams.
Keep materials up to date with the most current content.
What We Offer
Salary Range: $171,000– $248,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Your Future Team
Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
We Are Committed and Engaged
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact
[email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
