Job Title:  AVP, DDX Platforms and Operations

Division: CDMO

Location: New York, NY

Reports To: VP of DDX

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oreal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearhead new digital capabilities to futureproof the group’s business.

DDX: The Data Driven Experience team’s mission is to build the largest beauty database in the world, in order to provide consumers with a best-in-class digital experience.  Our focus is on the data strategies and technologies that are required to build and innovate our platforms and supporting programs for our brands.

What You Will Do: 

L’Oréal USA is looking for a AVP, DDX Platforms and Operations, reporting into the Vice President, Data Driven Experiences. This strategic role in the group is responsible for helping drive future innovation of the overall DDX platforms, process and operations, with an eye for delivering personalized experiences across all consumer touchpoints, as well as driving efficiencies with our tech and agency partners.  This role will need to be able to work in a fast paced, cross functional capacity, with the ability to influence business and technical stakeholders on the future data and technology investments and programs.  

Summary: 

The AVP, DDX Platforms and Operations will help drive future innovation of DDX Platforms, its current process and operations towards personalized experiences across all consumer touchpoints alongside tech and agency partners.

• Platforms: This role will own primary business relationship across DDX technology partners in divisions with identifying new platforms for data usability and opportunities to optimize current platforms. As the platforms lead for multi divisional DDX structure, the role will manage the transformation to new ways of working with platforms and upskill the partnering stakeholders on topics of mar-tech roadmaps, POCs & measurement strategies: Personalization, Content, Loyalty, CRM Tech, etc. 
• Operations: Primary responsibility to successfully implement CRM operations in all divisions in partnership with divisional DDX leads, DIT and agency stakeholders to carry operational procedures.
• Optimizing current CRM delivery processes and ensure operational efficiencies in various workstreams of CRM such as D2C communications, new martech models, omni-channel programs and campaigns.
• Be the CRM & Data liaison across CDMO and OneDigital DDX to ensure the reporting and technology are aligned with US & global goals across divisions working for a united DDX strategy 
• Manage external agency support in multiple vendors as it relates to CRM activities in divisions and create the Desiloed OneDigital DDX community.
• Strategizing the Loyalty program and executing as the expert to deliver the loyalty experience such as revenue, new member acquisition goals and generating insights on trending behaviors and marketplace

What We Are Looking For: 

Required Qualifications: 

• Bachelor’s degree
• 10-15 years of experience
• Expert knowledge and skill with data, data management, data activation and consumer insights
• A thorough understanding of 1P, 2P, 3P data landscape and how it can drive marketing strategy 

• In-depth understanding around strategic analytics, customer journey analysis and personalization
• Works well with agencies and tech teams to design and implement our data ecosystem
• Ability to build and lead presentations and effectively analyze and translate data into actionable business plans
• Program and project management experience
• Highly collaborative across different stakeholders in a matrixed environment

What’s In It For You: 

• Salary Range: $147,100 – 213,300
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 
• Employee Resource Groups (Think Tanks and Innovation Squads) 
• Access to Mental Health & Wellness Programs  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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