A. JOB RESPONSIBILITIES

Assist Online Brand Manager in executing E-campaign plan in all Online Consumer engagement Touchpoints (Livestream, Feed, Platform Social Post, CEM/CRM) that aligns with Brand Strategy and Thematic Mega Campaign Concept.

1. Livestream transformation

• Take care of BAU livestream by transforming Content Library, Tool Test, Product card, and livestream visuals.
• Planning and working with Agency to conduct Marathon Livestream including brand live & affiliate live: concept, visual, story, teasing video production and briefing to KOLs, visibility (thumbnail, banners, …). Livestream management on the spot.
• Amplify and Maximize Social management: Create contents for Mega sales & Livestream teasing, minigame, announcement...across touchpoints. 

2. Visibilities & Visual management

• Conduct merchandising brief to deliver disruptive online creatives: Media assets (CPAS, AMS) and Platform Visibilities (SIS, On-site assets) for double day, BAU, Mid-month and Pay day.
• Translate from Zone campaign guideline & activation calendar into detailed visual briefing to agency (SVC)
• Brainstorming local thematic campaign ideas; follow up with both Internal Merch & External: Visual feedback, ensure Brand guideline & accurate content & timeline delivery.

3. GWP (Gift-with-purchase) management

• Creative ideation for online GWP portfolio.
• Sourcing and working with suppliers to deliver GWPs OTIF, while optimizing budget.

4. Managing Online Portfolio

• New product listing: ensure A+ contents & visual assets in line with zone guidelines.
• New bundle creation: working with multi stakeholders to create & active new online bundles.

5. Online Brand Campaign Execution

• Assist in managing support system integrations on product properties, including but not limited to: FDR, COSMO, Salsify, Shopee, Lazada & Tiktok Shop Seller Center.
• Collecting competitor’s metrics for benchmarking purpose
• Tracking Online Brand KPIs: GMV, CR, AOV

B. PROFESSIONAL & TECHNICAL COMPETENCIES

• Having open mindset & learning agility.
• Being collaborative, detail-oriented and able to work between Sales & Marketing to drive sales results.
• Strong Organizational skills (in terms of tasks prioritization, deadline management).
• Strong analytical skill and data-driven mindset.
• Interest in Online Brand Management will be a bonus.