Retail Brand Manager – REDKEN & Pureology - PPD

Previous Experience: 

Background in similar positions with exposure to VM and/or in-store retail activation and/or Product Marketing

A DAY IN THE LIFE 

Be responsible for: 

Business targets & operations 

•    Be the link between brand marketing team and the PPD commercial team. 

•    Own the forecasting process for the retail channel, working closely with the commercial teams and liaising closely with supply chain. 

•    Work closely with the Commercial sales team and marketing teams to achieve brand Conso targets via shopper-centric, differentiated retailer marketing plans, owning the full shopper journey. 

•    Retailer promo plan input - Collaborating with commercial team on promo plan to drive YOY growth.

•    Brand management keeping up to date with brand values and vision, new launches & key brand moments. 

•    Be the Shopper expert knowing the shopper inside out, working with CMI and providing that info to the rest of the team.

•    Manage A&P budget for your projects. 

•    Reporting Provide monthly sell out reporting and analysis across channels and categories.

•    Build best in class retailer strategy decks grounded in data insights, working hand in hand with commercial & marketing. 

•    Own the range review process from a brand side, collaborating with marketing, commercial & category teams.

Store Strategy & Targets 

•    Achieve Store sales targets in sell in and sell out. 

•    Lead the forecasting and stock on shelf availability.  

•    EPOS / insights reporting cascading weekly insights to update the team on performance + action plan for growth. 

•    Own the shopper journey in stores and drive success of shopper marketing. 

•    Manage Sampling, GWP and seasonal product bundle initiatives. 

•    Improve range navigation at point of sale: Work closely with PPD category management & visual merchandising on hierarchies and planograms. 

•    Lead store staff engagement & incentives. 

•    Professional & Luxury execution / shopper experience, reflecting our professional DNA – showcasing how our products have a professional difference on the market. 

•    Establish the product hierarchy and input to the format strategy for each brand, differentiated by retailer. 

•    Be the marketing lead on retailer eventing and cross-brand activations. 

Client relations 

•    Present at key strategy days with retailers 

•    Lead the store kit for each cycle. 

•    Be the brand go-to for distributor activations.

 Merchandising 

•    Own Merchandising by retailer – working hand in hand with marketing and visual merchandising.

•    Manage any merchandising agencies & budget. 

•    Lead the briefing of retailer-specific assets, adapting content where necessary (imagery & copy)

WHO YOU ARE 

•    Experience and passion for marketing, with a shopper and consumer-centric mindset. 

•    Educated - to a degree level, ideally with a business- or marketing background. 

•    Marketing savvy - with the ability to take shopper and market insights all the way through to activation and ROI analysis. 

•    Highly entrepreneurial mindset – autonomy, strategic thinking and collaboration are critical to drive our brands. 

•    Vision – able to create and develop a vision, taking the lead on motivating the wider business. 

•    Strong communication skills (written & verbal) and excellent presentation skills, able to influence and inspire any audience. 

•    Creativity - attention to detail along with a genuine passion for beauty and skincare 

•    Know how to manage complexity in terms of number stakeholders, projects, timelines and clarity of message. 

•    Resilience and flexibility – the ability to adapt to dynamic business and market demands, overcoming challenges and driving success in an innovate way. 

•    Practical and methodical approach to problem solving. 

•    A process driven and structured approach - with excellent project and time management skills.

•    Experience working as part of a team and independently. 

•    Strong analytical skills & commercial acumen with advanced competency to draw conclusions & insights from data sets. 

•    Prioritization skills - with an ability to drive your projects forward from start to finish autonomously. 

•    You have advanced knowledge of Microsoft Office (Word, Excel and Power Point) & Nielsen and strong numeric ability. 

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. 

In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We’re the founding Division for the L’Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L’Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products. 

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.