Marketing Director - Eye category - Maybelline DMI — New York, USA

Hello, we’re L’Oréal, We’re not just building brands, we’re shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you’ve been searching for.

A Day in the Life You will be Marketing Director for Maybelline DMI (Eye category), reporting to the Global Head of Maybelline Marketing and working within a cross-functional DMI team. You’ll own end‑to‑end category accountability and lead global launches.

1. Strategy & Portfolio Management: Define category plans with Global Category Innovation; own SKU roadmap, pricing, SKU refresh and profitability decisions.
2. Launch & Activation: Lead full‑funnel project launches (insights, formula direction, packaging, artwork, merchandising, go‑to‑market) and drive integrated SBWA launch plans.
3. Content & Campaigns: Brief Product Campaign & Content teams; orchestrate always‑on content production that reflects Brand DNA and supports global/local activation.
4. Performance, Governance & Ops: Monitor SKU growth and launch KPIs with analytics, manage claims process, budgets, and ensure local market adoption.

We Are Looking For A strategic, hands‑on leader who delivers product innovation and scalable launches across markets.

• Brand Strategy & Management
• Product & Portfolio Management
• Go‑to‑Market / Launch & Activation Planning
• Consumer Insights & Trend Analysis
• Cross‑functional Leadership & Stakeholder Management

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Salary Range: $138,500 – $200,400 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. The Consumer Products Division is on a mission to democratize beauty at its best.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.