Title: Manager, O+O/Business Development – Trade Marketer (Helena Rubinstein)
Reporting: Head of O+O Business Development (Lancome & Helena Rubinstein) & Head of Marketing (Helena Rubinstein)
What You Will Do: The Trade Marketing role accelerates brand growth within assigned accounts by translating brand strategy into impactful, account-specific trade plans that drive distribution, optimize assortments, and maximize sales performance. This position combines strategic planning, performance analysis, and activation excellence to inspire consumer trial, acquisition and loyalty within O+O retail environments.
- Translate brand strategy into actionable account-specific marketing plans by leveraging market dynamics, category insights, and account-specific needs.
- Provide data-driven insights and strategic recommendations to account leads regarding distribution opportunities, product placement, pricing strategies, and promotional activities to identify growth opportunities and improve sales performance.
- Design impactful trade promotions, activations, retail events, product launch / pillar support plans tailored to the needs of each account to drive sales growth and improve retailer relationships.
- Develop merchandising guidelines to optimize product placement, visibility, and shopper engagement, enhancing the shopper experience and increasing sales conversion rates.
- Monitor and analyze performance metrics to assess the effectiveness of trade marketing activities and identify areas for improvement.
- Strategize and arbitrate trade investments based on brand priorities and ROI analysis in collaboration with account teams.
- Coordinate across cross-functional teams including sales, commercial planning, online business strategy / eCommerce, and account teams to align trade marketing activities with overall sales objectives and brand strategy
What We Are Looking For:
Required Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of experience in trade marketing, account management, merchandising or related roles.
- Proven expertise in online and offline consumer journey activation, /visual merchandising, and trade activation measurement and execution
- Proven success in improving sales performance and strengthening retailer relationships
- Ability to travel occasionally for account visits, meetings, or activations. Primarily office-based role with flexibility for remote work.
Preferred Qualifications:
- Strong past emphasis on upmarket brands in the beauty, skincare, fashion, or luxury goods industries.
- High degree of proficiency in retail performance analytics, consumer insights and shopper intelligence tools [confirm any certifications / tools / platforms here]
What’s In It For You:
- Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
