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Retail Media Specialist (Performance Media), Consumer Products

Titolo della posizione: Transversal

Tipologia di contratto: Tempo Indeterminato

Orario di lavoro: Full - Time

Sede: İstanbul

Paese: Turkey

Are you a strong digital talent with a passion to work with the market leader in the world’s largest beauty company? And are you ready to take on leading digital role for Consumer brands as the first of several steps in your L’Oréal career? Then you must be the digital star that we are looking for – Retail Media Specialist for Consumer Products Division!

 A DAY IN THE LIFE:

As our Retail Media Specialist for the Consumer Products Division, you will be at the heart of our digital performance strategy. You will join a dynamic team dedicated to driving sales and maximizing the visibility of iconic brands like L’Oréal Paris, Garnier, and Maybelline New York.

  • Integrated Retail Media Strategy: Design a holistic roadmap balancing On-site visibility (Amazon, Trendyol, Hepsiburada, Watsons) and Off-site traffic (Meta CPAS, TikTok, Google) to drive market leadership.
  • Performance & Creative Excellence: Execute full-funnel campaigns and provide strategic briefs to ensure all creative assets are optimized for conversion across retail platforms.
  • Shopper Strategy & Basket Analysis: Go beyond ROAS by analyzing shopper behavior and basket dynamics. You will identify cross-sell, up-sell, and New-to-Brand (NTB) opportunities to drive larger consumer baskets.
  • Data-Driven Optimization: Monitor real-time performance to dynamically optimize budgets between On-site and Off-site channels based on conversion data and ROI.
  • Commercial & Innovation Partnership: Collaborate with E-commerce and Marketing teams to align media with commercial priorities and stock levels, while testing new retail media products and measurement solutions.

DO YOU HAVE WHAT IT TAKES?

  • Experience: Minimum 2 years in Performance Marketing or Digital Media, with a strong focus on conversion-driven campaigns.
  • Platform Expertise: Hands-on experience with Meta Ads Manager (ideally CPAS), TikTok For Business, and Google Ads.
  • Analytical Mindset: Strong ability to analyze data (ROAS, Conversion Rates) and turn insights into immediate campaign optimizations.
  • Drive & Proactivity: An entrepreneurial "test and learn" mindset with a constant drive for results in a fast-paced environment.
  • Communication: Excellent verbal and written English skills for effective collaboration and reporting.
  • Beauty Passion: A genuine interest in the beauty industry and the digital shopper journey.

 What we offer:

 Friendly and dynamic work atmosphere in diverse environment of the market beauty leader

  • Plenty of opportunities to grow – cross-divisionally and functionally
  • A chance to discover L'Oréal Mass & Make up brands in consumer products division
  • At the end of the program, you will become an expert on digital media, content management, e-commerce, data analytics/measurement, web-site management, UX&UI and will be ready to move to a marketing, digital or an e-commerce role.

So, if you've ever wanted to be on a team that's focused on learning at a blistering pace, we want to get to know you!

The world leader in beauty, present in 150 countries on five continents!

Our 34 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world!

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

 

#WEARELOREAL

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