Who is L’Oréal? 

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than  35 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

Job Summary 

The individual will be responsible for leading the integrated media strategy for all offsite and onsite biddable media solutions. Apart from this, the individual is also responsible for consumer engagement & growth strategy – connecting media performance with 1PD/2PD data, CRM, Owned + Online channels and e-commerce to strengthen consumer recruitment, engagement and lifecycle development, translating media signals into actionable engagement strategies across touchpoints

Key Responsibilities 

• Take ownership of digital media budgeting allocation, working closely with E-com and Brand team in ensuring media budget sufficiency and effective traffic plan to drive brand-driven e-com sales
• Consumer-centric performance insights – partnering with key stakeholders to align demand planning and budget guardrails, while delivering consumer-led insights, optimisation opportunities and recommendations that enhance engagement quality, conversion and long-term value across brands
• Custodian of e-com media performance to drive business impact
• Drive search strategy and keyword planning, to ensure integration of multiple touchpoints
• Build, govern and ensure adoption of e-commerce media planning, execution and optimization framework cascaded by Zone / Corporate
• Develop consumer understanding through consumer data, contributing to the overall analysis of the consumer path to purchase, and work with OBMs to develop personalized communications to improve CR
• Analyze campaign performance and ensure activation of the right media touchpoints, tracking and drawing conclusions from specific media/e-commerce KPIs (ROAs, conversion rate, unique visitors, pageviews, etc.)
• Work with agency, e-commerce and e-merchandising team to constantly A/B test assets on key levers to drive better CTR and CR
• Cultivate and incubate inter-agency and marketing solutions partners’ relationship together with CDMO to deliver more sustainable and growth driven outcomes
• Bring in new media revenue stream
• Drive data driven marketing and setting up ecosystem roadmap

Professional and Technical Competencies

• Performance Search
  • Lead performance paid media campaigns including digital support for e-commerce, media finance, and tools management
  • Manage and run Performance Search
  • Accountable for their brand, responsible of tracking/reporting for their brand
  • Consult from a budget POV
• Performance Display Media
  • Manage and activate Performance Display Media
  • Accountable for their brand, responsible of tracking/reporting for their brand

Requirements: 

• 8+ years’ experience in digital and performance media planning
• Prior experience working in media agency or client side to drive online business will be preferable
• Strong knowledge of digital media ecosystem, ad tech, biddable media, programmatic buying and audience data acquisition/segmentation
• Strong analytical and problem solving skills
• Ability to work under pressure in a fast-paced, rapidly changing environment
• Experience handling Lazada/Shopee/Tik Tok marketing solutions is advantageous
• Ability to influence key stakeholders by understanding the needs of different functions from their perspectives