Job Title: Marketing Manager, Jacquemus Beauty US
Division: Luxury Products Division
Location: NY, 10 Hudson Yards
Reports To: AVP HOM, Designer Fragrance Brands BU
Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe, our mission is to provide our consumers with the best products and brand experiences by making them unique. Our portfolio is composed of 21 highly aspirational, multi-expert brands, including global icons such as Lancôme, Yves Saint Laurent, Giorgio Armani, and Youth to the People.
As we expand our hyper-luxury footprint, Jacquemus Beauty represents a highly disruptive, fashionable, and creative addition to our portfolio. We are looking for an entrepreneurial, passionate, and agile Marketing Manager to help shape the future of this unique brand.
Your Mission: As the Marketing Manager for Jacquemus Beauty, you will oversee the strategic development and execution of 360° Animation Campaigns for all innovations and core product pillars within your categories. Partnering closely with the Head of Marketing (HOM) to build the long-term brand strategy, you will act as the strategic marketing lead for top-tier retail partners (including Nordstrom, Dillard’s, Macy’s, Bloomingdale’s, and Blue Mercury).
Working hand-in-hand with Trade Marketing, Sales, and your Assistant Manager, you will drive operational excellence, evergreen consumer trial, and brand recruitment. You will also be instrumental in supporting the overall Analytics & Insights (A&I) strategic plan in close collaboration with the Brand Engagement Lead.
Key Responsibilities:
Brand Strategy & Campaign Execution (50%)
- Strategic Planning: Partner with the Head of Marketing to define, build, and adapt the overall brand strategy and strategic plans.
- Operational Execution: Translate strategic plans into actionable tactics, leveraging in-depth market and customer analysis (including market intelligence, NPD sizing, customer feedback, shopping behaviors, and CRM data) to capture market share.
- Sampling & Promotional Strategy: Successfully design and execute promotional, sampling, and gift-with-purchase (GWP) strategies across all channels to build sustainable awareness and trial.
- Timeline Alignment: Manage launch alignment timelines across international development teams (DMI), local development, and demand planning, proactively identifying potential milestones or alignment risks for senior management.
- Retail Activation & Trade Partnership: Co-pilot marketing tactics and trade activations for key retailers with Trade Marketing and Customer Experience/Retail Excellence (CERE).
- Commercial Support: Partner closely with Sales to deliver key retailer needs, ensure timely product setup, build order forms, track weekly commercial results, and deliver actionable post-mortem analyses.
- Competitive Analysis: Track market and competitive activities (launches, exposures, reviews, media investments, and marketing trends) to share insights with the broader team.
- A&P Management: Responsibly and accurately track marketing-owned lines of the Advertising & Promotion budget (T&M, Sampling, and GWPs).
Market Analysis & Trend Forecasting (25%)
- Market Intelligence: Monitor competitors and communicate macro market trends on a monthly basis across L'Oréal Luxe, with a dedicated focus on the Hyper-Luxe segment.
- Competitive Reviews: Identify, evaluate, and benchmark competitive new product launches, visual merchandising promotions, and premium services (treatments, spas, animations), presenting recaps at monthly marketing meetings.
- Field Engagement: Visit retail doors regularly to maintain a strong pulse on the market, connect with beauty advisors, and occasionally support high-profile local events and animations.
Product Line Development & Process Optimization (25%)
- Product Evolution: Formulate strategic recommendations for product line extensions, reformulations, new innovations, or basic business support based on performance metrics and luxury consumer trends.
- Process Efficiency: Innovate and streamline internal workflows to accelerate program approval, asset gathering, and local compliance processes.
- Field Enablement: Prepare comprehensive seasonal launch presentations for sales and merchandising teams to secure prominent floor placement and door-level opportunities.
- Talent Empowerment: Coach, mentor, and empower peers and Management Trainees (MTs) to ideate, execute independently, and deliver strong business results.
What You Will Bring
- Education: Bachelor’s degree or equivalent experience in Business, Marketing, or a related field.
- Experience: 4 to 8 years of brand management or product marketing experience. Experience in fragrance, luxury fashion beauty, or hyper-luxury marketing is a strong plus.
- Tools: High proficiency in Microsoft Office (Excel, PowerPoint, Word) is required.
- Project Management: Excellent organizational skills with a proven track record of managing complex 360° campaigns from conception to retail shelves.
- Analytical Rigor: Strong financial and analytical experience, including ROI analysis, sales forecasting, budget management, and P&L support.
- Entrepreneurial Mindset: Ability to thrive in a highly hands-on, fast-paced, and creative start-up environment inside a major division.
- Influence & Collaboration: Outstanding verbal and written communication skills, with the ability to foster teamwork, influence diverse stakeholders, maintain a positive attitude, and take proactive initiative.
What’s In It For You:
- Competitive Compensation: $98,400 - $140,200 base salary (actual compensation depends on experience, skill level, and geographic location).
- Comprehensive Benefits: Gold-standard Medical, Dental, and Vision coverage, a robust 401K matching program, and a corporate Pension Plan.
- Flexible Hybrid Work Policy: 3 days in office (10 Hudson Yards, NYC) and 2 days work from home.
- Generous Paid Time Off: Competitive vacation allowances, paid holidays, Volunteer Time Off, a Vacation Buy Program, and Summer Fridays.
- Exclusive Corporate Perks: Monthly mobile allowance and VIP access to L’Oréal’s internal employee shop featuring deeply discounted products across all portfolio brands.
- Continuous Learning & Development: Unlimited access to specialized digital e-learnings, structured mentorship programs, and executive lunch & learns.
- Wellness & Community: Direct access to internal Employee Resource Groups (Think Tanks and Innovation Squads), mental health programs, and corporate wellness benefits.
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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