Cargo: Digital

Tipo de posição: Permanent

Tipo de emprego: Full - Time

Local: Paris

País: France

"Our ambition is to make L’Oréal a Beauty Tech Company" says our CDO Lubomira ROCHET.  L’Oréal is in a period of growth in digital and is building a dynamic and multidisplinary teams from different backgrounds to deliver on our exciting mission to accelerate our digital transformation.


L’Oréal, leader in beauty tech operates globally to deliver entirely new concepts that surprise and delight our consumers, and drive our business. We are investing in services that are “augmenting” our consumers experiences with our products (Make Up Genius, connected brush, UV patch etc) and we are building an ecosystem for beauty tech through open innovation.

Are you willing to be part of this exciting adventure? Join us! 

Key Responsibilities

Strategic scope: push the "Listen to engage" model

  • Owned Social Mastery (Content production and publishing, Community Management, Fans acquisition, Analytics…)
  • excellence (Social Listening, Influencers Marketing, Customer Engagement…)
  • Amplification & Social Media experience required (Display / Search / Social / Programmatic…)
  • Participate to the Global L’Oreal Social Steering Committee

Technology & Program Management
  • Support Global program management “Social marketing Acceleration”: in charge of social tech global roll-out (adoption, run, measure, optimize); Sprinklr being the core technology. Meeting local teams is key.
  • Conduct Business requirements gathering and Global Technology partners selection where needs are most universal, and devise for best operational models based on Countries Maturities

Social Analytics & Performance Anatomy
  • Compiling and story-telling best practices with pilot Countries and best-in-class executions to accelerate replication within the Group
  • Engaging with Countries CMOs & Brands CDOs to implement long term improvements from learnings, establishing Social Golden Rules on Content & Publishing that can impact business worldwide
  • Conducts Adhoc in-depth performance anatomy analysis on specific cases where opportunities are highlighted, efficiently drilling into data to find root causes for performance


Requirements

  • 5 years+ experience in Digital Marketing, Social Media, Content production and publishing, either on Media Agency or Client side (both experiences a plus)
  • Experience in Social Analytics to analyze and leverage data for performance management
  • Fluent in English

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