Cargo: Retail Field
Tipo de posição: Permanent
Tipo de emprego: Full - Time
Local: UK - England- North-West
País: United Kingdom
Designer Fragrance houses the fragrances of Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel and MMM. Launching highly successful brands year-on-year we have celebrated enormous achievements during the last few years, with some of the most credible brands in the luxury fragrance market and have achieved rankings in the top 5 fragrances in the UK and Irish markets.
As a Fragrance Expert you will have a true passion for fragrance, be able to sell knowledgably and confidently the products within the portfolio, ensuring luxury customer service at all times. You’ll be target driven, and possess skills in traffic stopping as well as the ability to engage with the customer when telling the story behind the product to enhance the brand experience and maximise sales.
Along with sales challenges and business leadership you should also be capable of taking ownership of the Designer Fragrances business in your platform. More than just pushing sales you should be capable of controlling your Sell Out performance, generating weekly reports, as well as; controlling account and personal targets, agencies relationship, stock levels and leading and creating promotional activities.
Master Category Knowledge
•Have a full understanding of all products within the portfolio and update the team’s product knowledge.
•Attend, engage and participate in all brand training, and implement knowledge and skills gained afterwards.
•Monitor Icon products on a daily basis
•Be aware of competitor’s products and activity, communicating relevant information to line manager
•Have detailed knowledge and awareness of the fragrance market.
•Promote the brand expertise in fragrance.
Execute Business & Operations
•Complete all personal paperwork accurately, legibly and on time
•Be aware of account and personal targets and key performance indicator targets
•Closely monitor stock levels, following retailer guidelines, raising issues to line manager
•Offer creative ideas to generate new business; with focus on product launches and anniversaries
•Be aware of and abide by store rules and regulations
Drive Selling Process/Techniques
•Deliver luxury service at all times.
•Generate retail sales through the successful execution of in-store events and strengthen brand loyalty; with a focus on fragrance, core products and ancillaries.
•Make appropriate, personalised product and sample recommendations
•Have a strong focus on link selling and the recruitment of new customers
•Use confident communication and presentation skills when engaging with customers
•Maximise selling during busy periods by traffic stopping
•Develop the fragrance business to ensure gain in market share and increase counter and brand ranking
Foster Service Attitude
•Show passion for people and products
•Follow grooming guidelines to promote brand image
•Maintain a clean and hygienic work area and adhere to hygiene rules
•Ensure all customers receive the highest level of service, accompanying the customer through the retail experience from selection to purchase.
•Fosters team spirit
•Coaches peers when appropriate
•Leads by example
•Share know-how and experience
•Work effectively with colleagues in store, in the field and at head office.