I am the Communications & Advocacy Manager Lancôme and I am responsible for the delivery of successful integrated communications through off-line brand events, press relationship building and online social engagement, influencer management developing a community with influencers/tribes. I own the connection to our consumers in the earned social media landscape, acting as the voice of the brand. 

KEY RESPONSIBILITIES:

GENERAL

•       Develop integrated on/off-line communication and PR plans for my Brands in my Country working closely with the brand team

•       Orchestrate integrated communication campaigns: event planning, working with partners, trend features, designer coordination, look agreement, star products/trend feature.

•       Act as the voice and ears of the brand for my Country ensuring engagement through innovative and relevant content and in close collaboration with Digital Media and Content Manager.

•       Ensure Local Brand Ambassadors (Influencer, National Make-up artist..) are following brand image guidelines during on/off-line exposure

•       Define integrated on/off-line campaign activation calendar for my portfolio of brands and allocate budget for communication activities.

•       Develop product and brand awareness towards journalists, e-journalists, bloggers and influencers

•       Monitor product and brand press and media coverage across channels.

•       Act as a the spokesperson and the DMI contact for lead brands in my market

•       Consolidate communication engagement insights & audience feedback, produce reports to fuel relationships with press and develop events and campaigns working  in close relationship with Media and Content

•       Monitoring and analysis of PR digital and print campaigns

ON-LINE

•       Develop awareness and understanding of brand / product coverage on social media and monitor social media brand content.

•       Define the brand earned social media and audience strategy & guidelines

•       Allocate and execute budget for influencer marketing.

•       Select Influencers working closely with CDO team and background check rules

•       Own relationships with influencer/ communities and select and approve content to be shared/published by Luxe on social channels including UGC, influencers and bloggers.

•       Submit products to influencers, bloggers and communities for ratings/reviews.

•       Drive performance improvement of Influencers campaigns and content.

•       Report on Influencers campaign performance.

OFF-LINE

•       Select content to be shared/published by the Brand for PR and events

•       Drive responses to press requests and product calls in.

•       Create all press releases (utilizing DMI assets when available).

•       Drive execution and coverage of for events.

•       Co-developing influencers/swipe up assets suitable for retailers / retailer posts.

•       Co-building of print and web media strategies

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