Сфера деятельности: Medical
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: Milano
Страна: Italy
🔊 Calling all innovators,disruptors, and dreamers!
⚙️oin L’’Oréal, the world's #1 beauty companypresent in over 150 markets. For over 100 years, we’ve been transforming,fueled by data, tech, innovation, and science. Together, we solve complexchallenges at scale, while staying true to our commitments to society and theplanet.
This could be the beginning of anunbelievable journey. Career possibilities are endless – and YOU are in thedriving seat.
🔎What’s in it for you?
At L’Oréal, our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L’Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.
🦾 Ready to disrupt the future of beauty? At L’Oréal you will be asked to go beyond the ordinary and challenge the status quo.
What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries, and contribute to solving complex challenges!
Your Mission:
The Medical Communication Specialist, develops the brand's market share, ensuring synergy and information flow between the medical function and the other company functions (marketing, digital, commercial, retail and communication).
In particular, he/she must ensure the coherence of the materials developed with the brand equity, being the promoter of the declination of the most suitable content to reach doctors and patients directly through off-line and on-line channels.
Key Activities and Responsibilities
MARKET AND COMPETITIVE ANALYSIS
Monitoring the competitive environment in the medical field, content and projects in collaboration with Key Opinion Leaders, with the aim of implementing initiatives to achieve the set business objectives.
PLANNING AND BUDGETING
Ensuring control and adherence to the budget for medical media.
SELL-OUT MONITORING
Ensuring the monitoring of the performance of medical information products through the analysis of sell-in and sell-out data, taking action to understand the deviations, deal with any critical issues and opportunities, proactively informing the corporate functions concerned, proposing, and implementing the most appropriate off-line and on-line initiatives to achieve the expected targets.
DEFINITION OF COMMUNICATION ACTIVITIES
Ensuring the definition of on-line and off-line communication dedicated to the network of medical representatives and to patients. Taking care of the choice of materials, managing relations with agencies, in compliance with the objectives and budget available. Define the content dedicated to technical scientific training and ensure its delivery. Identify and promote collaboration activities with agencies and/or pharmaceutical companies to achieve the brand's objectives of market share and awareness.
RELATIONS WITH INTERNATIONAL
Ensuring the management of international relations and guaranteeing the constant sharing of local information and projects.
INTERNAL INFORMATION FLOW
Ensuring the constant sharing of medical initiatives with the entire brand, at headquarters, in the field and with relevant staff functions.
Requirements and Skills
What’s In It For You