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Director, Digital & Social Content, Thayers

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: USA

Director, Digital & Social Content – Thayers Skincare 


Division: Consumer Products

Location: Hudson Yards, NYC

Reports To: VP, Marketing


Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  


At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup and Thayers Natural Remedies since 1847.


Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!


What You Will Do:


Job Responsibilities:


  • Work with Marketing and DMI on long term vision for Thayers social that ties back to divisional business objectives with the consumer experience in mind
  • Develop strategies to breakthrough and compete with total Skincare social landscape
  • Identify and implement test & learn social opportunities
  • Work effectively with cross-functional teams (including but not limited to Media, PR, Marketing/Digital Marketing and Customer Marketing) on category/franchise footprint
  • Be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs


Content Creation

  • Develop consumer-centric content with input Marketing brief to output, partnering with production companies, and overseeing execution
  • Create “of the moment” (“at the speed of culture”) content to complement pre-planned content. Can be created internally or with micro-influencers
  • Ensure content review process is respected in partnership with Thayers Global marketing  teams
  • Enhance relationships with the retailers by partnering with Marketing and Customer Marketing to craft retailer-specific social content plans for paid conversion campaigns
  • Understand Thayers unique brand positioning and stay true to brand equity through all social content & alignment with Global marketing (DMI)


Paid Media Execution

  • Strategize and manage monthly paid media content plan across all social and digital platforms- ensuring content best practices across each 
  • Responsible for trafficking of all media assets working in partnership with media lead and BCL, media agency
  • Monitor bi-weekly social reporting and optimize content in real time based on performance to ensure content is exceeding all media benchmarks



  • Manage social budget ensuring we optimize and spend wisely (bring in new partners as necessary) & find efficiencies to reinvest in media.


Measurement & Effectiveness

  • Unique, on-brand content developed for the brand in-house that drives brand priorities
  • Define objectives for brand's social platforms to measure and adapt accordingly based on overall business goals/priorities
  • Spearhead paid social reporting with Media lead and standardize analysis to improve performance with weekly and monthly reporting
  • Manage social listening requests from Marketing and DMI team to give insight on launches and potential new product trends  


What We Are Looking For:

  • 7 – 10 years’ experience in Social Media, Content Creation and Paid Media experience for a consumer brand (in-house or agency) 
  • Expert in social and digital landscape
  • Experience in photography and editing
  • Beauty experience & Editorial background in beauty a huge plus (.com/publisher, brand, blog or otherwise)
  • Ability to work cross-functionally and develop big picture strategy to grow the Thayers brand love. Complex role at the intersection of Integrated Marketing Communications, Marketing/Digital Marketing, E-commerce and Agency Partners
  • Ability to effectively work in a matrixed environment – Brand Engagement, CDMO, Global Marketing (DMI)
  • Creative skills to develop new content & out-of-the-box thinking a must
  • Ability to write and edit in the Thayers voice
  • Ability to be resourceful and scrappy while working within brand guidelines to produce high quality in-house content
  • Ability to manage multiple vendors and work with business partners on new innovations as well as best practices
  • Strong analytics skills.


As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs. 


Additional Benefits Information As Follows: 

Salary Range: $140,100 - $203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)   


  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)   
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)   
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)   
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)   
  • Employee Resource Groups (Think Tanks and Innovation Squads)   
  • Access to Mental Health & Wellness Programs    


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 


We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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