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Director, Influencer/Affiliate Conversion & Social Commerce - L'Oreal LUXE Division

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: USA

Job Title: Director, Influencer/Affiliate Conversion & Social Commerce – LUXE Digital Accelerator

Division: Luxury Products Division

Location: NYC - Hudson Yards HQ

Reports To: Multi: VP – LUXE D2C, VP - A&I – LUXE Digital Accelerator


Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.


At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, KIEHL’S, URBAN DECAY, IT COSMETICS and YOUTH TO THE PEOPLE as well as lifestyle and couture brands such as RALPH LAUREN, MAISSON MARGIELA, AZZARO, VALENTINO, PRADA, VIKTOR & ROLF AND MUGLER.


What You Will Do:


The Director, Influencer/Affiliate Conversion & Social Commerce will serve as the lead LUXE strategist driving and maximizing conversion within our fast-growing and ever- evolving strategic affiliate network and advocacy & influence programs across the LUXE portfolio’s DTC ecommerce channels, as well as serve as the LUXE contact for coordinating new social commerce opportunities and initiatives.


Job Duties and Accountabilities


Establish Divisional affiliate and influencer conversion strategy that supports our D2C sales targets and maximizes key tentpole moments (i.e. promo, launch).

This includes:

  • Advising LUXE brands with recommendation on investment, cadence and mix of traditional affiliate publishers and influencer affiliate networks to drive sales
  • Serve as lead Divisional contact with our Affiliate agency provider and other influencer networks to ensure Divisional and Brand goals are being supported and prioritized
  • Continue to build the mix of converter influencers with diversified profiles and background. Find efficiencies in spend by exploring long-term contracts. Work with Social, D2C Ecommerce team to create cohesive storytelling when leveraging converter influencers across multiple brand owned channels.
  • Continue to find optimizations where possible to maintain strong ROAS
  • Work closely with the D2C Ecommerce teams for conversion campaigns. Specifically managing:
    1. Promotional optimizations for influencer campaigns, affiliate programs and PR opportunities
    2. Reporting on total ROI, ROAS and all influencer KPIs in real time
    3. Ensuring coverage on commission $ across all teams     
    4. Ensuring proper implementation of Cookie tracking


The role will consist of the following overarching responsibilities:

  • Create quarterly plans and revenue targets for campaigns
  • Own affiliate agency partnerships (CJ, RewardsStyle, LTK, etc.)
  • Own affiliate A&I strategy relationships (TikTok, Meta, etc.)
  • Own budget management related to the function
  • Track performance in real time and drive (in partnership with VP’s) weekly/monthly Real Time Optimization calls
  • Grow the US A&I Market share through constant evolution of Video Views, Impressions and Engagements for LUXE brands.
  • Educate and upskill the organization and senior management on the role and importance of the ever-evolving nature of Affiliate conversion.


Additionally, this role will be a key Divisional lead and stakeholder in helping to launch and drive the Affiliate strategy for new Social commerce opportunities and pilots (i.e. TikTok shop) 


Key Challenges, Issues and Complexity

This individual is observant, clever, and has something additive to say that is going to get people to click the "like" button. This individual is closely in-tune with the overall affiliate landscape, ecommerce, social media landscape, and can quickly identify trends, and engagement opportunities for the division and its’ brands to take part.


The individual must possess the ability to pivot quickly as this function is in constant evolution and the landscape is changing by the minute. This person must bring a collaborative mentality to the landscape with a mindset of team success in all activations throughout the organization.


This individual is excited to dig into the data and identify learnings and insights that will help the greater division and its brands develop new affiliate partnerships, formats, and ways of reaching audiences that drive our business.


This individual has strong time management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment. This individual is also a proactive problem-solver, with the ability to anticipate obstacles and quickly generate alternate solutions/ideas.


What We Are Looking For:


Required Qualifications:

  • College Degree
  • At least 5-7 years of experience in Affiliate or Influencer Marketing, or Paid Media
  • Passion for beauty, trends, social media, and storytelling
  • Luxury and/or beauty experience preferred
  • A natural relationship builder with the ability to work well with a network
  • Experience in community building and influencer campaign management
  • Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously
  • Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker
  • Proven writing skills (technical and creative)
  • Strong analytic skills in assessing ROI for impact of efforts


This individual is excited to dig into the data and identify learnings and insights that will help the greater team develop new content formats and ways of reaching audiences.


Preferred Qualifications:

  • Advanced Degrees
  • Relevant Industry Certifications 

What’s In It For You:

  • Salary Range: $140,100 - $203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!


We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.


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