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Director - Social, Content & A&I essie DMI

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: USA

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  


At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.  


At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team! 


What you will do:

The essie global team is looking for a highly motivated communications and marketing expert to be Director – Social, Content & A&I. This leader is tasked with bringing the brand’s strategy to life through execution of “best in class” consumer touchpoints.  A natural storyteller with a passion for color and creativity, this individual helps lead the team responsible for consumer-centric content development, social and influencer strategy, PR and advocacy programs. We are looking for a consumer-focused, data-driven content marketing professional who has a proven track record of building and developing relationships with key influencers and experience in social media and content creation.  Reporting to the AVP of Global Brand Engagement, this role is instrumental in growing consumer connection and furthering brand engagement.


You have your finger on the pulse of social, trends and conversation and aren’t afraid to bring new, disruptive and strategic ideas to drive the essie brand forward.  AND if you have dreams to name a nail polish shade – this could be your chance!


Job Responsibilities: 


Advocacy & Influencer (A&I)

  • Lead global advocacy strategy and identify key global influencers for key business moments
  • Strengthen and build relationships with advocates, including manicurists, and identify key brand pillars in which to assign content 
  • Manage talent negotiations, briefs and program execution – whether for in-person or virtual/digital programs – as well as influencer marketing agency partners
  • Work cross functionally across Marketing, eCommerce, product development and international business to ensure fully integrated programming in support of Panier priorities
  • Liaise with local market leads to ensure global + local programming align
  • Provide global reporting and influencer tracking
  • Lead global events, as well as influencer relations on set for brand filming, 

Social & content 

  • Continue to evolve the essie global social strategy, tapping into consumer insights, brand equity and vision/mission.  
  • Drive creation of best-in-class Brand social content, driving trends and engagement with key community groups on social platforms
  • Manage agency/project-based partners and lead digital content shoots
  • Liaise with key market social/communications leads 
  • Deliver global social programs that inspire local market amplification
  • Keep a pulse on digital trends, new innovations and tools and social conversation around the nail category 
  • Partner with team members to manage/create the global Instagram calendar and content, supporting key business objectives and messaging


Who you are:

  • 8+ years of relevant experience in digital, content creation, influencer management and social strategy and activation – preference for beauty and/or fashion -  with ability to drive insights and results 
  • A big thinker with highly skilled in storytelling and self-expression through color
  • A pulse on trends, cultural/global conversations and the ever-changing social and influencer landscape, with proven success in activating on behalf of a global brand 
  • Experience with talent management, briefing and influencer activation, developing strong relationships on behalf of the brand
  • Command for working in an integrated marketing mix, managing vendors, budgets and internal junior team members
  • Achieves Results with Integrity – conveys energy, focuses on results, deliverables and follow-through (i.e., accelerates multiple tasks to meet deadlines) and acts with integrity
  • Innovates – shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights
  • Experience with social tools/influencer tools like Net Base, Rival IQ, Sprinklr and Traackr
  • Boldness to think outside of the box and bring break-thru, integrated ideas 
  • Prioritization & Organization Skills
  • Strong Interpersonal Skills (written and oral), bringing energy and positive attitude 
  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Strong appreciation for our business / sensitivity to métier

Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.     The employer has the right to revise this job description at any time.


Additional Benefits Information As Follows: 

Salary Range: $140,100 - $203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)   

  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)   
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)  
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)   
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)   
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)   
  • Employee Resource Groups (Think Tanks and Innovation Squads)   
  • Access to Mental Health & Wellness Programs    


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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